Creating the Future of Protein

"We're bypassing the animal and sourcing meats' core parts
from the plant kingdom and making a new form of meat"

Watch how we do it
Meet the Team

These elite athletes intuitively understand the benefits of plant-based proteins and are leading by example.

Beyond Burger
Carnivores Welcome

At Beyond Meat, we started with simple questions. Why do you need an animal to create meat? Why can't you build meat directly from plants? It turns out you can. So we did. We hope our plant-based meats allow you and your family to eat more, not less, of the traditional dishes you love, while feeling great about the health, sustainability, and animal welfare benefits of plant protein. Together, we can truly bring exciting change to the plate — and Beyond.

Go Beyond!

Ethan Brown

Ethan Brown, Founder & CEO

Why build meat directly from plants?

Removing the animal from the protein production chain simultaneously and powerfully addresses four major problems attributable to livestock.

Improving Human Health Positively Impacting Climate Change Addressing Global Resource Contraints Improving Animal Welfare

Plant-based Meats

Animal-based Meats


Increased Cancer Risk1


Increased Heart Disease Risk1


Of global greenhouse gas emissions driven by livestock rearing and processing2


Animal production share of agriculture water use3


Global surface area for livestock systems4

66 Billion

Land animals slaughtered every year for food5

1. “Risks associated with processed meats.” Archives of Internal Medicine.

2. “Livestock & Climate Change.” Goodland &: Anhang, 2009,

3. “A Global Assessment of the Water Footprint of Farm Animal Products.” Mekonnen &: Hoekstra, 2010.

4. “Livestock and Climate Change.” International Livestock Research Institute, 2011.


Products and Recipes

Are Taco Tuesdays a weekly ritual at your house? Are chicken pot pies a member of your family?  Maybe you can't go a game day without nachos and buffalo wings. Whatever your craving is, Beyond Meat has you covered. Click below to enjoy recipes created by us and our fans and discover your favorite way to enjoy Beyond Meat for your next meal!

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Store Locator

Find us in the refrigerated & frozen section of 11,000 stores nationwide, including Walmart, Target, Whole Foods, Kroger, Safeway, Publix, Sprouts & many more. Just drop your zipcode in the store locator below to find a store or specific product nearest you and grab some Beyond Meat tonight!

Find a Store
Store Locations

Beyond Meat in the News

"Not long ago, the prospect of infiltrating the meat section was a wild dream for companies working on plan and lab-based meats. In breaking that barrier, Beyond Meat has opened the window for massive disruption of the traditional meat industry."

“A persistent CEO, a meat buyer, and a gamble—how fake meat finally made it to beef aisle”
Chase Purdy,
Date June 20th, 2017

"At Safeway, the burgers will appear in the meat case, an attempt to go directly after traditional beef eaters."

“Bill Gates-Backed Vegan Burgers Hit Mainstream With Safeway Deal”
Craig Giammona,
May 25th, 2017

"A game changer–this is the first veggie burger I’ve ever had that can legitimately be called a 'burger.'"

“We tried the Beyond Burger (and wrote poems about it)”
Rick Polito,
August 29, 2016

"If it looks, cooks, and tastes like a burger, perhaps alt-beef should be sold alongside all the other cuts in your grocer’s meat case."

"The Most Innovative Companies of 2017"
February 13, 2017

"Beyond Meat spent more than seven years developing its patty, the Beyond Burger... and the result is soy-, gluten-, and GMO-free. When it went on sale in one Whole Foods in Colorado this spring, they sold out in an hour." Check out the Video

"The Meatless Burgers Of The Future Have Arrived"
Stephani M. Lee,
July 29, 2016

"The company's Beyond Burger even bleeds like real meat (though in this case the red substance is actually beet juice). The Beyond Burger is entirely plant-based, but is sold in the meat section of the grocery store"

“Why Do People Want Veggie Burgers That Bleed?”
Virginia Chamlee,
July 25, 2016

"I think the Beyond Burger has a solid chance of converting dedicated carnivores. It even sizzled and smelled like a real burger while it cooked."

“Plant Burgers Are Coming To A Fast Food Restaurant Near You”
Emily Price,
July 29, 2016

"Beyond Meat’s ability to replicate meaty layers out of plant matter is among the company’s greatest trade secrets — what puts it in a different category, perhaps, than the long line of faux meats that have come before."

“A meatless burger that bleeds vegetable juices just debuted at Whole Foods”
Ben Guarino,
May 24, 2016

"The juicy patty sizzles, it turns from red to brown on the grill, and it crumbles in your mouth, just like the real thing."

"Beyond Meat's burger drips canola oil not blood"
Cristina Alesci and Ahiza Garcia,
May 22, 2016

"For those looking for a better meatless solution at home, the most innovative work is coming from Beyond Meat"

“The Golden Age of the Veggie Burger”
Laura Leebove,
July 30, 2015

"A revolution is unfolding in the food world, resulting in the first alternatives to meat that taste like the real thing."

“The (Fake) Meat Revolution”
Nicholas Kristof,
September 19, 2015

“Beyond Meat closes in on the perfect fake chicken, turns heads, tastebuds”

“The Bill Gates-backed company that’s reinventing meat”
Marc Gunther,
October 3, 2013

“Fooled me badly in a blind tasting”

“A Chicken Without Guilt”
Mark Bittman,
March 9, 2012

“ really does taste like chicken”

“Would You Eat "Meatless" Meat?”
Craig Melvin,
April 25, 2014

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