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At Beyond Meat, we started with simple questions. Why do you need an animal to create meat? Why can't you build meat directly from plants? It turns out you can. So we did. We hope our plant-based meats allow you and your family to eat more, not less, of the traditional dishes you love, while feeling great about the health, sustainability, and animal welfare benefits of plant protein. Together, we can truly bring exciting change to the plate — and Beyond.
Removing the animal from the protein production chain simultaneously and powerfully addresses four major problems attributable to livestock.
Increased Cancer Risk1
Increased Heart Disease Risk1
Of global greenhouse gas emissions driven by livestock rearing and processing2
Animal production share of agriculture water use3
Global surface area for livestock systems4
Land animals slaughtered every year for food5
1. “Risks associated with processed meats.” Archives of Internal Medicine.
2. “Livestock & Climate Change.” Goodland &: Anhang, 2009, Worldwatch.org.
3. “A Global Assessment of the Water Footprint of Farm Animal Products.” Mekonnen &: Hoekstra, 2010.
4. “Livestock and Climate Change.” International Livestock Research Institute, 2011.
These elite athletes intuitively understand the benefits of plant-based proteins and are leading by example.
"...it also helps that the "plant-based" burger, which uses beet juice to "bleed," is about as close in taste and texture to meat as you're going to get (and tastes very good)."
“Leonardo DiCaprio Invests In Beyond Meat For Latest Planet Saving Venture”
Date October 17th, 2017
"In the race to make a meat free burger, Beyond Meat is in the lead — with one of the most widely distributed plant-based burgers on the market."
“Leonardo DiCaprio Makes A Big Investment In Vegan Burger ‘Beyond Meat’”
Date October 17th, 2017
"The Beyond Meat Beyond Burger blew me away from the second I took it out of the packaging. Sold in your grocery store's refrigerator section, this patty looks like it's made of meat. As in, it's thick like a meat burger and really has some weight to it. Same goes for the taste."
“My Search for the Best Veggie Burger and Meat Alternatives Money Can Buy”
Emily Abbate ,
Date September 14th, 2017
"Not long ago, the prospect of infiltrating the meat section was a wild dream for companies working on plan and lab-based meats. In breaking that barrier, Beyond Meat has opened the window for massive disruption of the traditional meat industry."
“A persistent CEO, a meat buyer, and a gamble—how fake meat finally made it to beef aisle”
Date June 20th, 2017
"At Safeway, the burgers will appear in the meat case, an attempt to go directly after traditional beef eaters."
“Bill Gates-Backed Vegan Burgers Hit Mainstream With Safeway Deal”
May 25th, 2017
"A game changer–this is the first veggie burger I’ve ever had that can legitimately be called a 'burger.'"
“We tried the Beyond Burger (and wrote poems about it)”
August 29, 2016
"If it looks, cooks, and tastes like a burger, perhaps alt-beef should be sold alongside all the other cuts in your grocer’s meat case."
"The Most Innovative Companies of 2017"
February 13, 2017
"Beyond Meat spent more than seven years developing its patty, the Beyond Burger... and the result is soy-, gluten-, and GMO-free. When it went on sale in one Whole Foods in Colorado this spring, they sold out in an hour." Check out the Video
"The Meatless Burgers Of The Future Have Arrived"
Stephani M. Lee,
July 29, 2016
"The company's Beyond Burger even bleeds like real meat (though in this case the red substance is actually beet juice). The Beyond Burger is entirely plant-based, but is sold in the meat section of the grocery store"
“Why Do People Want Veggie Burgers That Bleed?”
July 25, 2016
"I think the Beyond Burger has a solid chance of converting dedicated carnivores. It even sizzled and smelled like a real burger while it cooked."
“Plant Burgers Are Coming To A Fast Food Restaurant Near You”
July 29, 2016
"Beyond Meat’s ability to replicate meaty layers out of plant matter is among the company’s greatest trade secrets — what puts it in a different category, perhaps, than the long line of faux meats that have come before."
“A meatless burger that bleeds vegetable juices just debuted at Whole Foods”
May 24, 2016
"The juicy patty sizzles, it turns from red to brown on the grill, and it crumbles in your mouth, just like the real thing."
"Beyond Meat's burger drips canola oil not blood"
Cristina Alesci and Ahiza Garcia,
May 22, 2016
"For those looking for a better meatless solution at home, the most innovative work is coming from Beyond Meat"
“The Golden Age of the Veggie Burger”
July 30, 2015
“Fooled me badly in a blind tasting”
“A Chicken Without Guilt”
March 9, 2012
“...it really does taste like chicken”
“Would You Eat "Meatless" Meat?”
April 25, 2014