June 15, 2015

Beyond Meat Unleashes the Future of Protein - The Beast™

It's Not a Veggie Burger, It's Not a Beef Burger - It's A Whole 'Nother Animal

LOS ANGELES--(BUSINESS WIRE)--The Beast -- a 100% plant-based, protein-packed, nutrient-dense burger from Beyond Meat -- is making a sizzling debut at barbecues this summer. Taking the animal out of the picture, The Beast delivers a chew carnivores crave with a nutritional profile and environmental impact that make every bite all the more satisfying.

"A typical veggie burger is thin on protein and loaded down with wheat"

With 23 grams of protein and its Beyond Nutrient Blend of antioxidants, iron, calcium, vitamins B6, B12, & D, potassium, and DHA & ALA Omega 3's, The Beast is like a protein shake on a bun, and it's free of soy, gluten, GMOs, animal fat, and cholesterol.

"A typical veggie burger is thin on protein and loaded down with wheat," said Ethan Brown, CEO and Founder of Beyond Meat. "And a beef burger is full of animal fats and cholesterol. The Beast is the only burger that provides protein-packed satisfaction along with nutrition that helps fuel peak performance. We believe this is the future of protein, fulfilling a growing global population's taste for meat without the health or environmental downsides."

The Beast pushes aside age-old misperceptions that plant protein is somehow deficient. Meat is just amino acids, fats, water, carbohydrates and trace minerals--building blocks that are readily available in the plant kingdom. Beyond Meat is simply taking these elements from plants and arranging them in the architecture of meat. With The Beast and its other offerings, Beyond Meat is asserting plant

protein's rightful place at the center of America's dinner plate.

The Beast Burger is available nationwide at Whole Foods Markets, Sprouts and Safeway and comes as two quarter-pound Beast Burgers or six 1.3 ounce Beastly Sliders for $5.99.

About Beyond Meat

Based in Los Angeles, California, Beyond Meat is a privately held company that is on the cutting edge of plant protein research and development. With a goal of driving innovation and progress, the company provides plant-based protein foods - without sacrificing the taste, chew or satisfaction of meat. Investors include Bill Gates, Twitter co-founders Biz Stone, and Evan Williams; Kleiner-Perkins Caufield & Byers, Morgan Creek Capital, and Closed Loop Capital; Seth Goldman, founder of Honest Tea; and the Humane Society of the United States. Visit www.BeyondMeat.com, Twitter @BeyondMeat or Facebook.com/BeyondMeat.

Martha Cid, 212-539-3258


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