We recently teamed up with Sports Spectacular at the 2015 Sports Spectacular event located in Beverly Hills for a night filled with excitement, a great silent auction, tons of athletes and celebrities, and of course FOOD! We were proud to be a part of this event to show how plant-based eating can play a crucial role in the fight against obesity and diabetes – a goal which is right in line with one of our core values of improving human health.
We brought a couple VIP’s of our own like our Beastly Sliders and Beyond Homestyle Chicken Tenders to serve to all the VIPs in attendance at the silent auction raising money for a local hospital. In addition to the Beast Burger Bar, we also set up a VIP Beast Burger Station where athletes like Oklahoma City Thunder’s Russell Westbrook, former LA Laker John Sally (already a plant-based believer!), former NFL star Albert Haynesworth, LA’s own Jordan Clarkson, and Former San Diego Charger Shawn Merriman were met by our CEO, Ethan Brown, as well as celebrity trainer, Christine Bullock, to try the Beast Burger and its 23, mouth-watering grams of clean, plant-based protein!As if the Beast Burger Bar and the VIP Beast Burger station weren’t enough, we also hooked up each of the 300 attending athletes with to-go bags containing some info on The Beast as well as actual samples of this delicious, clean, high-performance, burger.