Back to the newsroom



Mark your calendars: our better-than-ever Beyond Burger will make its debut beginning the week of May 3rd at stores nationwide! 

This latest and greatest Beyond Burger is everything you want in a burger and BEYOND! Not only is it even-meatier and even-juicer but it also packs some significant nutritional wins. Like all of our products, the new burger is an excellent source of protein (20g per burger). But unlike animal protein, our plant-based protein has no cholesterol. It also has 35% less total and saturated fat than 80/20 beef, fewer calories, and comparable B vitamins and minerals.

The Beyond Burger first launched in 2016 and was the first plant-based burger to be sold in the meat case – completely revolutionizing the category. We then made an even better version in 2019 and now we are excited to introduce the latest and greatest Beyond Burger that goes (above and) beyond any other plant-based burger on earth.

The newest Beyond Burger will be available in the 2-pack our fans know and love, and also our first-ever value 4-pack. In June, be on the lookout for our new burger at partner restaurants across the country.

Get a First-Taste May 1-2 in Select Cities

To celebrate the rollout of our even-better Beyond Burger, we’re giving people a first taste in select U.S. cities before it hits store shelves. Visit one of the exclusive mobile pop-ups on Saturday, May 1st and Sunday, May 2nd from 11 am-5 pm*, while supplies last, at:

  • AtlantaPiedmont Park (Greystone) – 400 Park Dr NE, Atlanta, GA 30309
  • ChicagoPioneer Court 401 Michigan Ave, Chicago, IL 60611
  • DallasKlyde Warren Park2012 Woodall Rodgers Fwy, Dallas, TX 75201
  • Los AngelesThe BrigThe Brig, 1515 Abbot Kinney Blvd, Venice, CA 90291
  • MiamiLAB Miami – 400 NW 26th St, Miami, FL 33127
  • NYCBarclays Center620 Atlantic Ave, Brooklyn, NY 11217 

*Chicago location will be open from 11 am-4 pm

The even-better Beyond Burger and other Beyond Meat favorites are available at approximately 28,000 retail locations across the US and in more than 80 countries globally.

To find your nearest Beyond Meat-carrying store and pick up the newest iteration of the Beyond Burger, visit the Beyond Meat locator. For mealtime inspiration around great-tasting and nutritious recipes, check out Beyond Meat’s recipe page.



To receive exclusive coupons, availability updates of our sizzling Beyond Burger and Beyond Sausage, and other news you can use, sign up below!

By clicking 'GO', you consent to Beyond Meat using your email address and postal code to receive emails about products, recipes and more. You can opt out at any time.