This Summer, The Economist Promotes Environmental Awareness with Free Beyond Burgers in NYC
June 14, 2017
The Economist Expands Their #FeedingTheFuture Campaign With The "Fast Forward Food" Truck Launch in NYC Featuring The Beyond Burger
This summer, The Beyond Burger is joining The Economist's newest extension of their global #FeedingTheFuture campaign—a "Fast forward food" truck in NYC. The Feeding the Future campaign aims to educate people as they discover radical alternatives for a sustainable future of food.
How exactly do they do this?
The Economist has created a series of experiential activations, which seek to challenge consumers to stop and think about the world around them. Past initiatives, such as "Grounds for Change," sought to promote the reduction of food waste by highlighting little known uses for coffee grounds, like creating biodiesel fuel.
"Fast forward food" is an extension of #FeedingTheFuture, which highlights the alternative protein market and aims to encourage people to step out of their comfort zone while considering the realities of providing protein for a swelling global population.
When will this take place?
Through mid-July, Economist-branded food trucks will be stationed at key locations around New York City offering free samples of the break-through Beyond Burger for consumers to try. The Beyond Burger, which offers 20g of plant-based protein, no cholesterol and about half the saturated fat of a traditional hamburger, is changing how consumers think about the future of protein. Along with a free tasty burger, the pop-up will offer some 'food for thought' on the issues surrounding livestock agriculture.
Beyond Meat is thrilled to team up with The Economist, a brand that is also an advocate for change, to share The Beyond Burger as a delicious means to bring their content to life. If you happen to see this food truck on the streets of NYC (pictured below), be sure to grab a free Beyond Burger, snap a pic and join the conversation with #BeyondBurger and #FeedingTheFuture!
Learn more about the #FeedingTheFuture campaign, here.
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