We're thrilled to announce we've struck partnership deals with a number of trail-blazing athletes to promote the benefits of plant-based protein, whose adoption is nearing a tipping point. The athlete partners hail from the NBA, WNBA, MLB, AVP, and World Surf League. Specific partners include J.J. Redick, David Wright, Maya Moore, April Ross, Eric Bledsoe, Maggie Vessey, and Tia Blanco. Each athlete has adopted plant protein in his or her diets to noticeable effect. Over the coming months, as part of The Future of Protein campaign, we'll serve up a series of photographs, videos, and other digital content that conveys each athlete's fitness and performance with a nod to the plant protein that fuels them.
Ethan Brown, Beyond Meat founder and CEO, commented on The Future of Protein campaign: "We've formed partnerships with specific athletes who are embracing clean plant-based proteins to help fuel their performance, overall health, and energy levels. What I love about the campaign is that our athlete partners intuitively understand the benefits of plant-based proteins and so effectively communicate--by example--these benefits to families and children. At Beyond Meat, our plant-based meats let consumers continue to eat what they love, from chili to burgers to bolognese, without the downsides of animal protein. We believe The Future of Protein is increasingly plant-based, and our athlete partners will lead the way."
You can learn more about our athlete partners below and at BeyondMeat.com/FutureOfProtein. You can also follow the campaign using #FutureOfProtein. If you'd like to support the campaign, please share or post about these forward thinking athletes on your Facebook, Twitter, or Instagram.