Nike and NBA star, Kyrie Irving, have a new commercial for his signature sneaker that debuted Christmas Day. In the video he jokingly shows off his skills and when asked by New England's Patriot tight end, Rob Gronkowski, how he does it he states, "Simple. Plant-based diet."
This nod to plant-based diets come as no surprise as both Kyrie and many other professional athletes have been very vocal this year over how their physical performance has improved since reducing their meat intake. It is so exciting to see all of these elite athletes understanding the benefits of plant-based proteins and leading by example, just like our Future Of Protein athletes!
Can't wait to see what 2018 has in store!