Welcome to the #FutureOfProtein Yale
We’re thrilled to announce that starting today, the Beyond Burger will be available at Yale University’s 13 on-campus dining halls. The 315-year-old Ivy League institution is widely recognized as a thought leader in hospitality and dining innovation, so for it to be the first-ever university to carry our burger is an exciting day!
As you can see from their on-campus pop up event, Yale students are already loving the Beyond Burger. In our CEO’s (Ethan Brown) words, “It’s energizing to be among a generation so accustomed to questioning fixed assumptions, including, in our case, that meat must come from animals. It’s particularly fun to do the launch in New Haven, the home of the self-proclaimed first restaurant in America to serve the original hamburger.”
According to a 2017 Protein Alternatives Report from Mintel, Millennials are embracing meat alternatives in restaurants at a much higher rate than older generations, with 36% doing so, versus 14% of Baby Boomers. In addition, 64% of Millennials have had meatless burgers, versus 28% of Boomers.
“With eating trends taking a turn toward plant-based alternatives, we found it prudent to meet our students’ desires with the addition of The Beyond Burger to our on-campus menus,” said Adam Millman, Senior Director of Yale Hospitality, in New Haven, Conn. “Providing this option reflects an understanding of the up-and-coming generation’s evolving dietary preferences in which animal based protein, while important, plays a less prominent role.”
The opportunity to educate and introduce more college students to the Beyond Burger is so exciting for Beyond Meat and we look forward to seeing more students enjoy Yale’s newest on-campus dining option. Welcome to the #FutureOfProtein Yale!