BEYOND MEAT® ADDS ITS ICONIC BEYOND BURGER® TO OVER 1,600 REWE STORES ACROSS GERMANY
November 7, 2022
Berlin, Germany, November 7, 2022 -- Beyond Meat, Inc. (NASDAQ: BYND), a leader in plant-based meat, is significantly increasing availability of its products in Germany: starting in November, the iconic and award-winning Beyond Burger® will be available in over 1,600 REWE stores across the country.
“At Beyond Meat we’re tirelessly working to make our delicious plant-based meat more accessible for everyone”, said Jaap Veth, Sales Manager Retail DACH at Beyond Meat. “With half of Germans having reduced their animal meat intake in the last five years and one in five eating plant-based meat on a weekly basis already, we’re proud to bring our popular Beyond Burger to more REWE supermarkets. This way, people across Germany can benefit from the advantages that plant-based meat has and continue to eat what they love."
Beyond Meat is available at major retailers across Germany, and can mostly be found in the frozen section. The current portfolio of products includes the iconic Beyond Burger®, Beyond Sausage®, Beyond Mince® and Beyond Meatballs®. All products are designed to have the same taste and texture as animal-based meat and are made with high-quality, plant-based ingredients with no cholesterol, soy or gluten.
About Beyond Meat
Beyond Meat, Inc. (NASDAQ:BYND) is a leading plant-based meat company offering a portfolio of revolutionary plant-based meats. Founded in 2009, Beyond Meat products are designed to have the same taste and texture as animal-based meat while offering certain environmental benefits. Beyond Meat’s brand commitment, Eat What You Love™, represents a strong belief that there is a better way to feed our future and that the positive choices we all make, no matter how small, can help us move towards the kind of future we want. By shifting from animal-based meat to plant-based meat, we can help address concerns related to resource conservation and animal welfare. As of June 2022, Beyond Meat branded products were available at approximately 183,000 retail and foodservice outlets in over 90 countries worldwide. Visit www.BeyondMeat.com and follow @BeyondMeatEU on Instagram, @BeyondMeat on Facebook, Twitter and TikTok.
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