Press release


October 6, 2022

Available nationwide for a limited time only, Pizza Hut® launches Beyond Meat® Pizzas to bring delicious plant-based protein toppings to the market, responding to consumer demand for more plant-based products 

Munich, October 6, 2022 - Beyond Meat, Inc., a global leader in plant-based meat, and Pizza Hut® today announced the launch of an innovative new Beyond Meat® Pizza range in Germany. Designed to appeal to meat-lovers, flexitarians and vegetarians alike, the new plant-based protein pizza toppings provide fans with even more delicious and sustainable options, and are available now for a limited time at all participating Pizza Hut locations (dine-in and delivery) across Germany, while supplies last. 

The two iconic brands have come together to create three deliciously tasty new pizzas  that feature Beyond Beef Crumbles and Beyond Italian Style Sausage. These plant-based protein pizza toppings have been carefully developed to offer the same taste, texture and flavor profile as traditional meat toppings. Beyond Meat pizzas are the perfect option for those who want the juicy, meaty experience but with the added lifestyle and environmental benefits of plant-based protein. 

Beyond Meat Pizzas will bring new and exciting flavor combinations to Pizza Hut’s menu: 

  • Beyond Meat® & Cheese Lover’s: Plant-based Beyond Beef Crumbles, Beyond Italian Style Sausage, mozzarella, cheddar, feta cheese, red onions, mushrooms, tomato sauce.
  • Beyond Meat® Italian Supreme: Plant-based Beyond Italian Style Sausage, mozzarella, pepper-mix, red onions, mushrooms, tomato sauce.
  • Beyond Meat® Beef-Style Sizzler: Plant-based Beyond Beef Crumbles, mozzarella, red onions, peppers, tomato sauce. 

The pizza toppings were developed in response to the growing customer demand for more  plant-based options. Both Pizza Hut and Beyond Meat recognise the importance and benefits of having more diverse protein options.

Jorg Oostdam, General Manager Europe, Beyond Meat said, “We’re aware that German consumers are hungry for more plant-based options and are increasingly gravitating towards a flexitarian diet. That’s why we’re thrilled to be partnering up with Pizza Hut Germany to  introduce a delicious new Beyond Meat pizza range that lets people continue to eat what they love, no sacrifice required.” 

Matthias Kern, Brand President at Pizza Hut Germany, said: “We're delighted to be partnering up with Beyond Meat, the pioneers of plant-based meat, to diversify our offerings and bring delicious new innovations to Pizza Hut fans. Customers across Germany can now find more flexitarian and plant-based options on our menu which taste just as great as our classics!" 

This announcement comes as part of a larger, global strategic partnership between Pizza Hut and Beyond Meat and builds upon previous announcements in the UK, Canada, Belgium, Guatemala, El Salvador, Singapore and beyond. 

About Beyond Meat
Beyond Meat, Inc. (NASDAQ:BYND) is a leading plant-based meat company offering a portfolio of revolutionary plant-based meats. Founded in 2009, Beyond Meat products are designed to have the same taste and texture as animal-based meat while offering certain environmental benefits. Beyond Meat’s brand commitment, Eat What You Love™, represents a strong belief that there is a better way to feed our future and that the positive choices we all make, no matter how small, can help us move towards the kind of future we want. By shifting from animal-based meat to plant-based meat, we can help address concerns related to resource conservation and animal welfare. As of June 2022, Beyond Meat branded products were available at approximately 183,000 retail and foodservice outlets in over 90 countries worldwide. Visit and follow @BeyondMeatEU on Instagram, @BeyondMeat on Facebook, Twitter and TikTok.

About Pizza Hut
Pizza Hut has been in existence for over 60 years. With around 13,000 restaurants in 130 countries, we are the pizza specialist. Pizza Hut has been in Germany since 1983. In over 80 restaurants and Express Stores, we bake the best pizza for you every day. With the quality and freshness of our ingredients and our friendly and fast service, we please our guests over and over again. The legendary Pan Pizza made us famous but you can also enjoy in our restaurants, such as the thin-crust Italian Style, the Cheezy Crust with delicious cheese baked in the crust and tasty pasta dishes and salads. 



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