Beyond Meat Expands Product Availability to More Than 100 METRO China Outlets in Over 60 Cities
December 15, 2022
Beyond Meat makes its plant-based protein more accessible than ever this holiday season with the Beyond Burger® and Beyond Meat Plant-Based Pork Patties now available at METRO China stores nationwide
SHANGHAI, China, December 15, 2022 - Beyond Meat, Inc. (NASDAQ: BYND), a leader in plant-based meat, is making its plant-based protein more accessible for Chinese consumers this festive season with expanded availability of the Beyond Burger and Beyond Meat Plant-Based Pork Patties at more than 100 METRO outlets in over 60 Chinese cities. The partnership with METRO China, one of the largest international wholesalers in the country, will also see Beyond Meat’s delicious and convenient Plant-Based Pork Patties being offered in retail stores for the first time, further meeting local consumers’ demand for more diverse protein options.
With the expansion, consumers can now take advantage of the members-only price when they shop for the value pack of the two products at METRO China locations nationwide, enjoying the six-pack Beyond Burger at RMB 62.9 and the eight-pack Beyond Meat Plant-Based Pork Patties at RMB 29.9, making it easier than ever for the whole family to incorporate nutritious and mouthwatering plant-based protein into their year-end celebrations.
Jeremy Yeo, Beyond Meat's General Manager in China, said: “We are excited to strengthen the partnership with METRO China and increase the availability of the Beyond Burger and Beyond Meat Plant-Based Pork Patties to all of their stores. The competitive and exclusive price for METRO members exemplifies the two brands’ shared vision of narrowing the price gap between plant-based and animal meat, empowering more local consumers to include our delicious and nutritious products on their holiday shopping lists.”
Tino Zeiske, President of METRO China, said: “Sustainability is one of the key pillars of our business, the partnership with Beyond Meat is a crucial part of our strategy to meet our members’ growing need for high-quality products that reflect their beliefs and lifestyles. We are proud to enable more METRO members to discover the savory taste, cooking versatility and added convenience of the two Beyond Meat products as they stock up their kitchens for seasonal festivities and family reunions.”
Beyond Meat’s products were first introduced at METRO China in 2020, with the Beyond Burger initially offered at three METRO Shanghai locations for a limited time only. Building upon the popularity and positive momentum in the past two years, Beyond Meat’s latest partnership with METRO China significantly elevates the store coverage by over 30 times to more than 100 locations across six regional markets in China, including emerging metropolis like Hangzhou, Xiamen, Shenzhen, Chengdu, Xi’an, Qingdao, Dalian, Nanjing and more.
Both the Beyond Burger and Beyond Meat Plant-Based Pork Patties are made from simple plant-based ingredients, presenting a crowd-pleasing meal that’s ready in under 10 minutes. For chef-inspired recipes, visit Beyond Meat’s website. To find your nearest METRO China outlet, visit METRO China’s store locator.
This year, Beyond Meat has announced exciting foodservice partnerships with brands like Dicos; the company has also recently collaborated with ALDI China to introduce two Ready-To-Eat (RTE) lunch boxes. Beyond Meat’s products are also available at other offline retailers, as well as on China's three major e-commerce platforms — JD.com, Tmall, and Pinduoduo.
China: [email protected]
About Beyond Meat
Beyond Meat, Inc. (NASDAQ: BYND) is a leading plant-based meat company offering a portfolio of revolutionary plant-based meats. Founded in 2009, Beyond Meat products are made from simple, plant-based ingredients and designed to have the same taste and texture as animal-based meat, while being a nutritious and environmentally-friendly option. Beyond Meat’s brand commitment, Eat What You Love™, represents a strong belief that there is a better way to feed our future and that the positive choices we all make, no matter how small, can have a great impact on our personal health and the health of our planet. By shifting from animal-based meat to plant-based meat, we can positively impact four growing global issues: human health, climate change, constraints on natural resources and animal welfare. As of September 2022, Beyond Meat branded products were available at approximately 188,000 retail and foodservice outlets in over 85 countries worldwide. Visit beyondmeatchina.com.cn, follow @别样肉客BeyondMeat on Sina Weibo, and scan the QR code below to follow us on WeChat.
Beyond Meat Forward Looking Statements
Certain statements in this release constitute “forward-looking statements.” These statements are based on management’s current opinions, expectations, beliefs, plans, objectives, assumptions or projections regarding future events or future results. These forward-looking statements are only predictions, not historical fact, and involve certain risks and uncertainties, as well as assumptions. Actual results, levels of activity, performance, achievements and events could differ materially from those stated, anticipated or implied by such forward-looking statements. While Beyond Meat believes that its assumptions are reasonable, it is very difficult to predict the impact of known factors, and, of course, it is impossible to anticipate all factors that could affect actual results. There are many risks and uncertainties that could cause actual results to differ materially from forward-looking statements made herein including, most prominently, the risks discussed under the heading “Risk Factors” in Beyond Meat's Annual Report on Form 10-K for the year ended December 31, 2021 filed with the U.S. Securities and Exchange Commission (“SEC”) on March 2, 2022, and the Company’s Quarterly Report on Form 10-Q for the quarter ended October 1, 2022 filed with the SEC on November 10, 2022, as well as other factors described from time to time in Beyond Meat’s filings with the SEC. Such forward-looking statements are made only as of the date of this release. Beyond Meat undertakes no obligation to publicly update or revise any forward-looking statement because of new information, future events or otherwise, except as otherwise required by law. If Beyond Meat does update one or more forward-looking statements, no inference should be made that Beyond Meat will make additional updates with respect to those or other forward-looking statements.
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