Beyond Meat Introduces Beyond Pepperoni™, Beyond Chicken® Fillet and Beyond Steak® to Foodservice Nationwide
April 4, 2023
Just in time for Earth Month, Beyond Meat’s latest innovations expand foodservice providers’ selection of delicious, nutritious and sustainable plant-based proteins
El Segundo, Calif. April 4, 2023 – Beyond Meat (NASDAQ: BYND), a leader in plant-based meat, announced the foodservice launch of Beyond Pepperoni and Beyond Chicken Fillet, building on their recent roll out of Beyond Steak. All three products deliver on Beyond Meat’s commitment to offer plant-based proteins that are indistinguishable in taste from animal meat, but with the added health and environmental benefits of plant-based meat.
More than ever, consumers are looking for plant-based pepperoni at their favorite restaurants, with 53% of polled consumers agreeing they would increase visits to a restaurant if plant-based pepperoni were available. The FABI award-winning Beyond Pepperoni features crispy, curled edges and mouthwatering flavor to enhance any menu item, from pizzas to sandwiches, pastas and more. Made with simple, plant-based ingredients with no GMOs, cholesterol, soy or added hormones and antibiotics, it delivers an authentic pepperoni experience with less fat and 30% fewer calories as compared to USDA beef & pork pepperoni.
Beyond Chicken® Fillet
Crispy on the outside and juicy on the inside, Beyond Chicken Fillet expands on Beyond Meat’s award-winning chicken portfolio to help foodservice operators meet the growing demand for plant-based chicken fillets (+1,098% compared to a year ago). Made with simple, plant-based ingredients and boasting 17g of protein per serving, Beyond Chicken Fillet allows diners to enjoy dishes from a classic chicken sandwich to a comforting chicken parm without GMOs, soy or added hormones and antibiotics. With 72% of surveyed consumers indicating strong interest in purchase intent for menu items featuring Beyond Chicken Fillet and 56% stating they would visit a restaurant more frequently if it offered the product, Beyond Chicken Fillet delivers what consumers crave.
Beyond Steak, plant-based seared tips, provides a satisfying, juicy and flavorful experience enjoyed by meat eaters and flexitarians alike. Receiving rave reviews, restaurants can add the FABI award-winning Beyond Steak to their sandwiches, bowls, salads, stir fries, fajitas, tacos and more. Made with simple, plant-based ingredients, Beyond Steak is low in saturated fat, has 21g of protein, and no GMOs, cholesterol or added hormones and antibiotics. Beyond Steak has been recognized as “A Healthier Steak” by TIME in their 2022 Best Inventions and received the Good Housekeeping Nutritionist Approved Emblem.
“We’re excited to introduce these new and incredibly delicious plant-based innovations, crafted with versatility and operational ease in mind,” said Dawn Lockwood, VP and Head of Foodservice at Beyond Meat. “Beyond Pepperoni, Beyond Chicken Fillet and Beyond Steak expand Beyond Meat’s foodservice product portfolio, giving operators more options to incorporate on their menus and new ways to offer in-demand, better-for-you plant-based dishes to customers.”
Beyond Pepperoni, Beyond Chicken Fillet and Beyond Steak are available at DOT Foods nationwide. To learn more, request samples, or contact a Beyond Meat sales representative, please visit www.beyondmeat.com/en-US/food-service/.
About Beyond Meat
Beyond Meat, Inc. (NASDAQ: BYND) is a leading plant-based meat company offering a portfolio of revolutionary plant-based meats made from simple ingredients without GMOs, no added hormones or antibiotics, and 0 mg of cholesterol per serving. Founded in 2009, Beyond Meat products are designed to have the same taste and texture as animal-based meat while being better for people and the planet. Beyond Meat’s brand promise, Eat What You Love®, represents a strong belief that there is a better way to feed our future and that the positive choices we all make, no matter how small, can have a great impact on our personal health and the health of our planet. By shifting from animal-based meat to plant-based protein, we can positively impact four growing global issues: human health, climate change, constraints on natural resources and animal welfare. As of December 2022, Beyond Meat branded products were available at approximately 190,000 retail and foodservice outlets in over 80 countries worldwide. Visit www.BeyondMeat.com and follow @BeyondMeat, #BeyondBurger and #GoBeyond on Facebook, Instagram, Twitter and TikTok.
Beyond Meat Forward Looking Statements
Certain statements in this release constitute “forward-looking statements.” These statements are based on management’s current opinions, expectations, beliefs, plans, objectives, assumptions or projections regarding future events or future results. These forward-looking statements are only predictions, not historical fact, and involve certain risks and uncertainties, as well as assumptions. Actual results, levels of activity, performance, achievements and events could differ materially from those stated, anticipated or implied by such forward-looking statements. While Beyond Meat believes that its assumptions are reasonable, it is very difficult to predict the impact of known factors, and, of course, it is impossible to anticipate all factors that could affect actual results. There are many risks and uncertainties that could cause actual results to differ materially from forward-looking statements made herein including, most prominently, the risks discussed under the heading “Risk Factors” in Beyond Meat's Annual Report on Form 10-K for the year ended December 31, 2022 filed with the U.S. Securities and Exchange Commission (“SEC”) on March 1, 2023, as well as other factors described from time to time in Beyond Meat’s filings with the SEC. Such forward-looking statements are made only as of the date of this release. Beyond Meat undertakes no obligation to publicly update or revise any forward-looking statement because of new information, future events or otherwise, except as otherwise required by law. If Beyond Meat does update one or more forward-looking statements, no inference should be made that Beyond Meat will make additional updates with respect to those or other forward-looking statements.
 Beyond Meat Pepperoni Concept Study, December 2022, sample size of 600 consumers surveyed, responses to the question “If this plant-based pepperoni product was available at restaurants where you regularly go, would your number of visits/orders…” a) increase, b) decrease, c) stay the same.
 Circana/SupplyTrack®, broadline foodservice dollars shipped to commercial foodservice outlets for 12 month period ending February 2023, excluding large commercial chains (250+ units) and food stores.
 Chicken Fillet Consumption - Restaurant (Limited or Full Service) Survey via Qualtrics, September 2022, sample size of 325 consumers surveyed, for the questions “how likely are you to purchase this item…” and “I would visit specifically for this item/I would visit more frequently for this item…” .
Contains 6g of total fat per serving.
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