BEYOND MEAT® LAUNCHES NEW PLANT-BASED CHICKEN-STYLE PRODUCTS IN THE UK
April 24, 2023
Following successful launches of Beyond Meat’s beef- and pork-style products, the plant-based pioneer is expanding its UK portfolio with the new Beyond Burger® Chicken-Style, Beyond Fillet®, and Beyond Nuggets®
London, 24 April 2023 - Beyond Meat® (NASDAQ: BYND), a leader in plant-based meat, is expanding in the UK with a range of mouth-watering plant-based chicken-style products including the brand-new Beyond Burger® Chicken-Style, Beyond Fillet®, and Beyond Nuggets®. The tasty new innovations have just begun to launch into retail with the Beyond Burger® Chicken-Style now available from select Waitrose stores. All 3 products will be available in select Sainsbury's branches from early May.
Like all of the Beyond Meat range, the new Beyond Chicken-Style products are made from plant-based ingredients and are designed to look, cook and taste like their animal equivalent. Crispy on the outside thanks to the golden breading, and incredibly tender and juicy on the inside, these delicious new additions are suitable for carnivores, flexitarians, vegetarians and vegans alike. They provide tastebud teasing and protein-packed perfection for any hot meal occasion, and can be prepared quickly and easily in the air fryer, oven or frying pan. Tasty convenience at its finest - either for a solo dinner, or the whole family!
The launch comes just in time to help the UK celebrate the Coronation with a plant-based version of one of the nation’s most-loved and versatile street party foods - Coronation Chicken. A host of recipes to inspire creativity in the kitchen for the Coronation and beyond are available here, with a special Beyond Coronation Chic-King Sarnie created by plant-based guru Sam Jones of No Meat Disco
Eat what you love, no sacrifice required
With sales of plant-based meat across Europe growing by 21% from 2020 to 2022, according to the latest study by GFI, consumers are swapping animal meat in favour of their plant-based counterparts like never before. According to the study, sustainability, animal welfare and balanced lifestyle all play varying roles in helping people make the move in powering up the plant-based protein in their diet. Beyond Meat is responding to this increased demand by introducing new products on the market.
"In our quest to make plant-based meat more accessible, we’re constantly adapting and refining our portfolio to meet different European taste preferences,” said Steve Dalby, Regional Sales Manager UK at Beyond Meat. “After launching beef- and pork-style products in the UK over the past years, we’re delighted to be introducing Brits to our tasty new Chicken-Style range. Innovation is at the heart of Beyond Meat, and our delicious new plant-based burger, fillet and nuggets will allow people to continue eating what they love, no sacrifice required."
"We're so excited to launch the new Beyond Burger Chicken-Style within our chilled plant-based category,” said Catherine Shacklock, Waitrose Chilled Vegan & Vegetarian Buyer. “Following the success of Beyond Meat's burgers and meatballs we know our customers love the brand and think they will love this product too, as demand for plant-based chicken grows. Our customers are always looking for something new, and this product is a great example of how advanced the plant-based market has come in both flavour and texture in recent years."
The new Beyond Meat Chicken-Style range
Beyond Burger® Chicken-Style
With a meaty taste and texture but now in a chicken-style option, it’s time to take your favourite comfort food beyond. This new plant-based burger packs a punch with 15 grams of protein per 100g, and oozes deliciousness.
Ready to take your meal to the next level? Crunchy on the outside and juicy on the inside, Beyond Fillet is a delicious, versatile option that is quick-to-prepare, and is suitable as a main course.
Crispy on the outside thanks to their breading, and fittingly tender on the inside, who doesn’t love nuggets? These golden Beyond Nuggets are tasty, convenient, and easy to make, making them a winning combination for family and friends to enjoy. Perfect for lunch, dinner or a delicious juicy snack, they are everything you’d expect from a classic nugget…and beyond.
The new Beyond Chicken-Style products complement the existing Beyond Meat portfolio, which in the UK already includes Beyond Burger®, Beyond Sausage®, Beyond Mince® and Beyond Meatballs®, and builds upon Beyond Meat’s award-winning chicken-style portfolio in the US.
Unlocking the potential of the fava bean
Through rapid and relentless innovation, Beyond Meat’s research, innovation and culinary teams are focused on creating plant-based meat that delivers in taste.
With competitors often adding soy and mycoprotein as their dominant ingredient, the new Beyond Chicken-Style range has taken a different direction to provide a texture and taste as close as possible to its animal-meat counterpart. The protein in the new Beyond Chicken-Style products comes in part from wheat gluten and the fava bean. The fava bean is a nutrient-packed legume crop, and its unique qualities make it the optimal ingredient for replicating the taste and texture of traditional chicken. After popularizing pea protein with the iconic and award-winning Beyond Burger®, Beyond Meat continues to unlock the potential of new plant protein sources.
UK supermarket availability
Beyond Burger Chicken-Style
19th April in Waitrose Chilled
Early May in Sainsbury's Frozen and Chilled
Early May in Sainsbury's Chilled
Early May in Sainsbury's Frozen
About Beyond Meat
Beyond Meat, Inc. (NASDAQ:BYND) is a leading plant-based meat company offering a portfolio of revolutionary plant-based meats. Founded in 2009, Beyond Meat products are designed to have the same taste and texture as animal-based meat while offering certain environmental benefits. Beyond Meat’s brand commitment, Eat What You Love™, represents a strong belief that there is a better way to feed our future and that the positive choices we all make, no matter how small, can help us move towards the kind of future we want. By shifting from animal-based meat to plant-based meat, we can help address concerns related to resource conservation and animal welfare. As of December 2022, Beyond Meat branded products were available at approximately 190,000 retail and foodservice outlets in over 80 countries worldwide. Visit www.BeyondMeat.com and follow @BeyondMeatEU on Instagram, @BeyondMeat on Facebook, Twitter and TikTok.
Beyond Meat Forward Looking Statements
Certain statements in this release constitute “forward-looking statements.” These statements are based on management’s current opinions, expectations, beliefs, plans, objectives, assumptions or projections regarding future events or future results. These forward-looking statements are only predictions, not historical fact, and involve certain risks and uncertainties, as well as assumptions. Actual results, levels of activity, performance, achievements and events could differ materially from those stated, anticipated or implied by such forward-looking statements. While Beyond Meat believes that its assumptions are reasonable, it is very difficult to predict the impact of known factors, and, of course, it is impossible to anticipate all factors that could affect actual results. There are many risks and uncertainties that could cause actual results to differ materially from forward-looking statements made herein including, most prominently, the risks discussed under the heading “Risk Factors” in Beyond Meat's Annual Report on Form 10-K for the year ended December 31, 2022 filed with the U.S. Securities and Exchange Commission (“SEC”) on March 1, 2023, as well as other factors described from time to time in Beyond Meat’s filings with the SEC. Such forward-looking statements are made only as of the date of this release. Beyond Meat undertakes no obligation to publicly update or revise any forward-looking statement because of new information, future events or otherwise, except as otherwise required by law. If Beyond Meat does update one or more forward-looking statements, no inference should be made that Beyond Meat will make additional updates with respect to those or other forward-looking statements.
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