BEYOND MEAT® UNVEILS ITS BEYOND IV PLATFORM, THE FOURTH GENERATION OF THE BEYOND BURGER® AND BEYOND BEEF®

BEYOND MEAT® UNVEILS ITS BEYOND IV PLATFORM, THE FOURTH GENERATION OF THE BEYOND BURGER® AND BEYOND BEEF® WITH SIGNIFICANT ADVANCEMENTS ACROSS TASTE, HEALTH AND CLEAN LABEL

 The company’s meatiest, juiciest beef products yet, the new iterations are made with avocado oil, which provides heart-healthy monounsaturated fats, and have just 2g of saturated fat per serving with 21g of protein from peas, brown rice, red lentils and faba beans 

The new Beyond Burger and Beyond Beef are the result of a multi-year research effort that included working with leading medical and nutrition experts to meet the standards of top health organizations

The new products will roll out this Spring exclusively at retailers across the U.S.

El Segundo, CALIF. (Feb. 21, 2024) – Beyond Meat, Inc. (NASDAQ: BYND), a leader in plant-based meat, today announced the fourth generation of its core beef platform, Beyond IV, resulting in the unveiling of the company’s new Beyond Burger® and Beyond Beef® exclusively at retail. The new platform raises the bar for plant-based meat products and center-of-the-plate protein generally, and further cements Beyond Meat’s commitment to creating plant-based meat products that not only taste delicious but deliver important nutritional benefits. 

The Beyond IV product lines are the result of a multi-year research effort in collaboration with leading medical and nutrition experts designed to meet the standards of top health organizations. The extensive renovation focused on delivering goodness from plants – high-quality protein, good fats, fiber and key nutrients – in the company’s meatiest products yet.

One of the most impactful changes to the recipe is the shift to avocado oil which helped reduce the saturated fat in the products by 60%¹ to just 2g per serving while still delivering a juicy, mouthwatering eating experience. Avocado oil is high in monounsaturated fats which the American Heart Association recommends as a heart-healthy choice². Additionally, Beyond Meat reduced the sodium in the new platform by 20%¹, and added nutrient-dense plant-based ingredients including red lentil and faba bean protein while simultaneously simplifying the ingredient list. 

These strong advancements in nutrition have qualified the new products to be recognized by the nation’s leading health organizations, including the American Diabetes Association’s evidence-based nutritional guidelines for its Better Choices for Life program and being included in a collection of heart-healthy recipes certified by the American Heart Association’s Heart-Check program. Additionally, the new products have received Good Housekeeping’s coveted Nutritionist Approved Emblem which assesses food products based on specific nutritional criteria as well as taste, simplicity, and transparency, and are the first plant-based meat products to be Clean Label Project Certified.

“Beyond IV represents a transformative step forward in delivering plant-based nutrition to the consumer in the form of meat. The development of the new products occurred within an ecosystem of leading medical and nutrition experts, and were designed to meet the standards of national health organizations to create a product that delivers the taste, satisfaction, and utility of 80/20 beef – yet is demonstrably healthier. Every ingredient in this fourth iteration was thoughtfully selected to bring the nutritional power of plants – from the heart-healthy monounsaturated fats² in avocado oil, to the protein and fiber in peas, red lentils, faba beans and brown rice. There is goodness throughout Beyond IV, and we are excited to pass along these benefits to the consumer,” said Ethan Brown, Beyond Meat Founder & CEO.

At a recent conference of registered dietitians, 94% of attendees³ said they enjoyed the taste of the new Beyond Burger, viewed it as healthful, and would recommend it. Beloved by the health community for its strong nutritional profile, avocado oil also has multiple culinary benefits. Its smoother, more neutral flavor allowed Beyond Meat to unlock an even meatier, beefy flavor in its new platform, and because avocado oil has a higher smoke point, the new beef is designed to sizzle and BBQ even better than before. This meatier flavor and taste was preferred in consumer testing⁴, and feedback on the new burger overall was overwhelmingly positive.   

The new Beyond Burger and Beyond Beef offer:

• An excellent source of protein with 21g per serving (more protein than 80/20 beef) derived from peas, brown rice, red lentils and faba beans
• Just 2g of sat fat derived from avocado oil (75% less sat fat than 80/20 beef)
• 20% less sodium than the previous version
• No cholesterol
• No added antibiotics or hormones
• No GMOs

To celebrate the new platform, and give consumers an inside look as the company chases the perfect build of meat from plants, Beyond Meat created a documentary-style short film featuring leading doctors, nutritionists, ecologists, and historians who explore the powerful and urgent opportunity to simultaneously heal our bodies and earth by putting plant-based nutrition at the center of the plate, a teaser for which is being made available today on the Beyond Meat Youtube Channel. 

Growing portfolio of nutritious and delicious plant-based meat products

The announcement follows expanded distribution of the company’s healthy and delicious Beyond Steak®, which remains the #1 selling new plant-based meat item in retail⁵, and has received multiple health and culinary accolades including earning Heart-Check certification from the American Heart Association. As part of its commitment to improving human health, Beyond Meat continues to support ongoing studies at the Plant-Based Diet Initiative at Stanford University School of Medicine and last year signed a first-of-its-kind multi-year agreement with the American Cancer Society to advance research on plant-based meat and cancer prevention.

The new Beyond Burger and Beyond Beef are expected to roll out exclusively at retailers across the U.S. this Spring.

About Beyond Meat
Beyond Meat, Inc. (NASDAQ: BYND) is a leading plant-based meat company offering a portfolio of revolutionary plant-based meats made from simple ingredients without GMOs, no added hormones or antibiotics, and 0 mg of cholesterol per serving. Founded in 2009, Beyond Meat products are designed to have the same taste and texture as animal-based meat while being better for people and the planet. Beyond Meat’s brand promise, Eat What You Love®, represents a strong belief that there is a better way to feed our future and that the positive choices we all make, no matter how small, can have a great impact on our personal health and the health of our planet. By shifting from animal-based meat to plant-based protein, we can positively impact four growing global issues: human health, climate change, constraints on natural resources and animal welfare. Visit www.BeyondMeat.com and follow @BeyondMeat on Facebook, Instagram, Twitter and TikTok.

Beyond Meat Forward Looking Statements
Certain statements in this release constitute “forward-looking statements.” These statements are based on management’s current opinions, expectations, beliefs, plans, objectives, assumptions or projections regarding future events or future results. These forward-looking statements are only predictions, not historical fact, and involve certain risks and uncertainties, as well as assumptions. Actual results, levels of activity, performance, achievements and events could differ materially from those stated, anticipated or implied by such forward-looking statements. While Beyond Meat believes that its assumptions are reasonable, it is very difficult to predict the impact of known factors, and, of course, it is impossible to anticipate all factors that could affect actual results. There are many risks and uncertainties that could cause actual results to differ materially from forward-looking statements made herein including, most prominently, the risks discussed under the heading “Risk Factors” in Beyond Meat's Annual Report on Form 10-K for the year ended December 31, 2022 filed with the U.S. Securities and Exchange Commission (“SEC”) on March 1, 2023, and Beyond Meat’s Quarterly Report on Form 10-Q for the quarter ended September 30, 2023 filed with the SEC on November 9, 2023, as well as other factors described from time to time in Beyond Meat’s filings with the SEC. Such forward-looking statements are made only as of the date of this release. Beyond Meat undertakes no obligation to publicly update or revise any forward-looking statement because of new information, future events or otherwise, except as otherwise required by law. If Beyond Meat does update one or more forward-looking statements, no inference should be made that Beyond Meat will make additional updates with respect to those or other forward-looking statements.

Media Contact
Shira Zackai
[email protected]

¹Compared to the previous iteration of the Beyond Burger in U.S. retail
²https://www.heart.org/en/healthy-living/healthy-eating/eat-smart/fats/monounsaturated-fats
https://www.heart.org/en/healthy-living/healthy-eating/eat-smart/fats/healthy-cooking-oils
³31 registered dietitians surveyed at the 2024 FoodFluence conference after trying the new Beyond Burger
⁴The People's Choice Consumer Testing (Sept 2023) "Beyond Meat Plant-based Burger Affective CLT" [n=93]
⁵SPINS, TOTAL MULO + NEC, L52W through 12/31/23