BEYOND MEAT® DEBUTS BEYOND STEAK® PIECES IN THE UK, EXCLUSIVELY AT TESCO

Plant-based pioneers launch steak pieces in UK’s largest retailer this May

LONDON, UK, May 1, 2025 – Beyond Meat® (NASDAQ: BYND), a leader in plant-based meat, announced today the exclusive UK retail launch of Beyond Steak®, now available in the chilled aisle at 650 Tesco stores nationwide, priced at £4.50. 

Launching in time to celebrate one of Britain’s most iconic food traditions - the Steak Sandwich - the launch of Beyond Steak in Tesco aligns perfectly with British Sandwich Week (19 - 25 May 2025), offering consumers a delicious, plant-based twist on a classic favourite. 

As one of Beyond Meat’s biggest innovations to date, Beyond Steak is already receiving rave reviews for its high protein and low saturated fat. It was awarded the highest accolade - Platinum - at the 2024 Plant-Based Excellence Awards.

To mark the launch, foodie influencer favourite Sam Jones aka No Meat Disco is creating a mouth-watering Beyond Steak Sandwich recipe packed with juicy, tender, award-winning Beyond Steak, bringing plant-based street-food energy to a much-loved British staple. 

Made from plant-based ingredients, Beyond Steak is designed to look, cook and taste just like its animal-based counterpart - full of flavour and totally satisfying. With 24g of protein per 100g and low in saturated fat, it’s ideal for everything from steak sandwiches and wraps to BBQ bowls, curries and stir-fries. 

“British Sandwich Week is the perfect time to launch Beyond Steak into retail and reimagine a classic with a modern, plant-based twist,” said Ellie Stevens, Head of Brand UK at Beyond Meat. “Whether you're tucking into a quick lunch or entertaining friends, Beyond Steak delivers incredible taste, flavour and versatility. Not to mention the high protein, low saturated fat that people are looking for - with no sacrifice required.” 

Cristina Valeanu, Buying Manager at Tesco, said: “We’re excited to be the first UK retailer to launch Beyond Steak from Beyond Meat. Whether you're fully plant-based or simply plant curious, this is a great addition to the plant-based selection at Tesco.”

Beyond Steak joins Beyond Meat’s exciting UK portfolio, including the iconic Beyond Burger® and spicy Beyond Burger® Jalapeño - designed to help people beef up their plant-based summer, with all of the taste, but none of the worries.

About Beyond Meat 

Beyond Meat, Inc. (NASDAQ:BYND) is a leading plant-based meat company offering a revolutionary portfolio of plant-based meats. Founded in 2009, Beyond Meat products are designed to taste and feel like animal-based meat while offering environmental benefits. Beyond Meat strongly believes there is a better way to feed our future and that the positive choices we make every day, even the smallest ones, can help move us toward the future we want. By shifting from animal to plant-based meat, we can make a positive impact on resource conservation and animal welfare. Visit www.BeyondMeat.com and follow @BeyondMeat on Instagram, Facebook, Twitter and TikTok.