PIZZA HUT® AND BEYOND MEAT® LAUNCH GAME-CHANGING BEYOND PEPPERONI® NATIONWIDE IN THE UK
November 20, 2023
The delicious new plant-based pepperoni topping will feature on the Big New Yorker Pizza, Beyond Pepperoni® Feast Pizza, and Beyond Pepperoni® Melt
Available at all Pizza Hut Delivery locations across the country, and arriving at Pizza Hut dine-in restaurants from January 2024, for a limited time
London, November 20, 2023 - Pizza Hut and Beyond Meat, Inc., a leader in plant-based meat, today announced the launch of a delicious new Beyond Pepperoni® range in the UK. Designed to appeal to meat-lovers, flexitarians and vegetarians alike, the innovative plant-based pepperoni topping provides pizza fans with even more mouth-watering options. Featuring on the Big New Yorker and Beyond Pepperoni® Feast pizzas, as well as the Beyond Pepperoni® Melt, the tasty new range is now available at Pizza Hut Delivery locations nationwide, and will be rolling into all Pizza Hut restaurants across the UK from January 2024, for a limited time while supplies last.
The two iconic brands have come together once again to create a game-changing pizza topping which will delight a nation of pepperoni-loving Brits, especially Gen Z with 80%* of them reporting that they'd love to try a plant-based version. Designed to offer the same taste, texture and flavour profile as traditional meat toppings, Beyond Pepperoni delivers that classic, mouth-watering pepperoni flavour, a meaty taste and perfectly crispy edges. It’s the perfect option for those who want the juicy, meaty experience but with the added lifestyle and environmental benefits of plant-based protein.
The new Beyond Pepperoni menu items include:
- Big New Yorker: Pizza Hut’s biggest-ever pizza topped with plant-based Beyond Pepperoni and oozing cheese, this 16” masterpiece is cut into six extra-large foldable slices.
- Beyond Pepperoni Feast: Topped with plant-based Beyond Pepperoni, a burst of mixed peppers and mozzarella, this too-good-to-be-true pizza is available in all sizes and crusts.
- Beyond Pepperoni Melt: Loaded with plant-based Beyond Pepperoni, a medley of mixed peppers & mozzarella cheese, this mouth-watering Melt is served alongside a marinara sauce for the ultimate dipping experience. Take lunch to a new level for just £6.99.
Hazell White, Head of Brand & Innovation at Pizza Hut UK & Europe, said: “We're so proud to be partnering with Beyond Meat again for the launch of our Beyond Pepperoni range. We've launched this in November so everyone can enjoy our great tasting pizza over the festive period, whether that's in our Melts or on our Big New Yorker.”
Hameed Jagani, Vice President, Global Strategic Partnerships at Beyond Meat added: “With so many different tastes and dietary preferences, it can be difficult to find a satisfying and tasty pizza that suits everyone. With more and more British consumers looking to reduce their animal meat consumption, we’re thrilled to offer a delicious, innovative plant-based pizza topping that will delight meat lovers, flexitarians and vegetarians alike. Our Beyond Pepperoni helps people continue to Eat What They Love™, without compromising on taste, a balanced lifestyle or the environment.”
The new Beyond Pepperoni range is now available to order at Pizza Hut Deliveries across the UK, and will be available across all dine-in Pizza Hut restaurants from January 2024 for a limited time. Championed with dairy based cheese, pizzas are available with a plant-based cheese topping at no additional cost.
Notes to Editors
*Research of 48 Gen Z (18-24 year old) UK consumers by Beyond Meat in July 2023 using the Vypr research platform. 40 out of 48 respondents (83.3%) said they would buy a pizza made with plant-based pepperoni.
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About Pizza Hut Delivery UK
Pizza Hut operates over 350 takeaway Huts in the UK and Northern Ireland. Pizza Hut Delivery in the UK is part of Pizza Hut Europe and is run by Nicolas Burquier, Managing Director. Pizza Hut is part of Yum!, a Fortune 1000 company owning a multitude of international fast-food outlets, namely Pizza Hut, Taco Bell, The Habit Burger Grill and KFC.
About Beyond Meat
Beyond Meat, Inc. (NASDAQ:BYND) is a leading plant-based meat company offering a portfolio of revolutionary plant-based meats. Founded in 2009, Beyond Meat products are designed to have the same taste and texture as animal-based meat while offering certain environmental benefits. Beyond Meat’s brand commitment, Eat What You Love™, represents a strong belief that there is a better way to feed our future and that the positive choices we all make, no matter how small, can help us move towards the kind of future we want. By shifting from animal-based meat to plant-based meat, we can help address concerns related to resource conservation and animal welfare. Visit www.BeyondMeat.com and follow @BeyondMeat on Instagram, Facebook, Twitter and TikTok.
Beyond Meat Forward Looking Statements
Certain statements in this release constitute “forward-looking statements.” These statements are based on management’s current opinions, expectations, beliefs, plans, objectives, assumptions or projections regarding future events or future results. These forward-looking statements are only predictions, not historical fact, and involve certain risks and uncertainties, as well as assumptions. Actual results, levels of activity, performance, achievements and events could differ materially from those stated, anticipated or implied by such forward-looking statements. While Beyond Meat believes that its assumptions are reasonable, it is very difficult to predict the impact of known factors, and, of course, it is impossible to anticipate all factors that could affect actual results. There are many risks and uncertainties that could cause actual results to differ materially from forward-looking statements made herein including, most prominently, the risks discussed under the heading “Risk Factors” in Beyond Meat's Annual Report on Form 10-K for the year ended December 31, 2022 filed with the U.S. Securities and Exchange Commission (“SEC”) on March 1, 2023, and Beyond Meat’s Quarterly Report on Form 10-Q for the quarter ended September 30, 2023 filed with the SEC on November 9, 2023, as well as other factors described from time to time in Beyond Meat’s filings with the SEC. Such forward-looking statements are made only as of the date of this release. Beyond Meat undertakes no obligation to publicly update or revise any forward-looking statement because of new information, future events or otherwise, except as otherwise required by law. If Beyond Meat does update one or more forward-looking statements, no inference should be made that Beyond Meat will make additional updates with respect to those or other forward-looking statements.
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