From grill to griddle, the new Beyond Sausage has a meatier taste and even juicier texture that’s packed with delicious flavor and satisfying sizzle
El Segundo, Calif. July 18, 2023 – Beyond Meat, Inc. (NASDAQ: BYND), a leader in plant-based meat, today announced that the newest iteration of its #1 selling[1] plant-based Beyond Sausage® is rolling out in foodservice. The latest version of Beyond Sausage delivers an even juicier, more flavorful experience and meatier texture, and is the next step forward in providing consumers with absolutely delicious plant-based meats that are indistinguishable from their animal protein counterparts while being better for people and the planet.
A Juicier, Meatier Beyond Sausage
The delicious new iteration of Beyond Sausage features an enhanced flavor profile and new aromatic blend of spices, including garlic powder, onion powder and paprika, to deliver the mouthwatering taste of traditional pork sausage. Available in three varieties, Brat Original, Hot Italian and Sweet Italian, consumer testing[2] has shown a strong preference for the newest version of Beyond Sausage, praising its overall flavor and texture. Perfect for adding to pizzas, pastas and sandwiches, the new Beyond Sausage is easier to cook and can be prepared on a flat top, grill or skillet.
Made with simple, plant-based ingredients like peas and brown rice, Beyond Sausage delivers the savory, sizzling experience of traditional pork sausage while offering the added benefits of plant-based protein. An excellent source of protein with 16 grams per link, Beyond Sausage has 40% less saturated fat than a leading brand of pork sausage and no cholesterol, soy, gluten, GMOs or added antibiotics and hormones.
“Beyond Sausage is the #1 selling plant-based dinner sausage in broadline foodservice,” said Dawn Lockwood, VP and Head of Foodservice at Beyond Meat. “This is an excellent product made even better, and we’re confident that operators and guests are going to be impressed by the enhanced taste, texture and juiciness of the new Beyond Sausage.”
Rapid & Relentless Innovation
As a leader in plant-based meat, Beyond Meat is committed to a rapid and relentless approach to innovation to create breakthrough plant-based products that are revolutionizing the protein at the center of the plate. With each new product and iteration, Beyond Meat enables more consumers to eat the foods they love without having to compromise on taste, nutrition or sustainability. The launch of the newest Beyond Sausage iteration follows the debut of the Beyond® Smashable Burger and Beyond Steak®, a first-of-its-kind innovation that’s certified as a heart-healthy food[3] by the American Heart Association for meeting the organization’s exacting nutrition criteria.
The new Beyond Sausage, Beyond Smashable Burger and Beyond Steak are available at foodservice distributors nationwide and through Dot Foods. To learn more, request samples, or contact a Beyond Meat sales representative, please visit www.beyondmeat.com/en-US/food-service/.
About Beyond Meat
Beyond Meat, Inc. (NASDAQ: BYND) is a leading plant-based meat company offering a portfolio of revolutionary plant-based meats made from simple ingredients without GMOs, no added hormones or antibiotics, and 0 mg of cholesterol per serving. Founded in 2009, Beyond Meat products are designed to have the same taste and texture as animal-based meat while being better for people and the planet. Beyond Meat’s brand promise, Eat What You Love®, represents a strong belief that there is a better way to feed our future and that the positive choices we all make, no matter how small, can have a great impact on our personal health and the health of our planet. By shifting from animal-based meat to plant-based protein, we can positively impact four growing global issues: human health, climate change, constraints on natural resources and animal welfare. As of March 2023, Beyond Meat branded products were available at approximately 191,000 retail and foodservice outlets in over 80 countries worldwide. Visit www.BeyondMeat.com and follow @BeyondMeat, #BeyondBurger and #GoBeyond on Facebook, Instagram, Twitter and TikTok.
Beyond Meat Forward Looking Statements
Certain statements in this release constitute “forward-looking statements.” These statements are based on management’s current opinions, expectations, beliefs, plans, objectives, assumptions or projections regarding future events or future results. These forward-looking statements are only predictions, not historical fact, and involve certain risks and uncertainties, as well as assumptions. Actual results, levels of activity, performance, achievements and events could differ materially from those stated, anticipated or implied by such forward-looking statements. While Beyond Meat believes that its assumptions are reasonable, it is very difficult to predict the impact of known factors, and, of course, it is impossible to anticipate all factors that could affect actual results. There are many risks and uncertainties that could cause actual results to differ materially from forward-looking statements made herein including, most prominently, the risks discussed under the heading “Risk Factors” in Beyond Meat's Annual Report on Form 10-K for the year ended December 31, 2022 filed with the U.S. Securities and Exchange Commission (“SEC”) on March 1, 2023, and Beyond Meat’s Quarterly Report on Form 10-Q for the quarter ended April 1, 2023 filed with the SEC on May 10, 2023, as well as other factors described from time to time in Beyond Meat’s filings with the SEC. Such forward-looking statements are made only as of the date of this release. Beyond Meat undertakes no obligation to publicly update or revise any forward-looking statement because of new information, future events or otherwise, except as otherwise required by law. If Beyond Meat does update one or more forward-looking statements, no inference should be made that Beyond Meat will make additional updates with respect to those or other forward-looking statements.
Media Contact
Shira Zackai
[email protected]
[1]Circana/SupplyTrack®, broadline dollar volume shipped, 12 ME May’23, Sausage- Brat, Sausage- Chorizo, Sausage- Italian, Sausage-Kielbasa, Sausage- Other
[2] Dinner Sausage 3.0 vs. 1.0 vs Pork Sausage Consumer CLT April 2022 (n=155)
[3] Diets low in saturated fat and cholesterol, and as low as possible in trans fat, may reduce the risk of heart disease
JOIN THE MOVEMENT
To receive exclusive Beyond Meat® offers, updates and more.