Beyond Immerse and professional basketball player Josh Hart launch Best Friend Auditions, new digital campaign celebrating National Friendship Day

Josh Hart is searching for a new best friend. 

As the face of Beyond Immerse—his go-to functional beverage combining protein, fiber, antioxidants, and electrolytes in every refreshing can—Josh never leaves home with just one can. He always brings two: one for himself and one for his best friend. 

But with his famous best friend a little busy these days, Josh has an opening to fill. 

To find someone worthy of that coveted second can, Beyond Immerse and Josh Hart are launching Best Friend Auditions, a new six-episode digital series premiering in honor of National Friendship Day (August 2). Throughout the series, Josh will put a cast of hopeful candidates to the test in search of someone worthy of sharing his favorite functional drink—and even becoming his new best friend. 

Introducing Best Friend Auditions 

In the six-part digital series, hopeful applicants compete for the chance to become Josh Hart's new best friend. Through over-the-top interviews and increasingly hilarious tryouts, Josh searches for someone worthy of his coveted second can—only to discover that some friendships simply can't be replaced. 

The first episode, “Applications Open,” premieres July 30, with new episodes rolling out across Beyond Meat's social channels. 

Celebrate National Friendship Day with Beyond Immerse 

The fun doesn't stop on screen. 

Visit BestFriendAuditions.com August 1-2 to enjoy a Buy One, Get One Free Beyond Immerse offer and shop the limited-edition Best Friend Koozie—a two-can koozie made to hold one drink for you and one for your best friend. Available for $3.00 in honor of Josh Hart's jersey number, while supplies last. 

Think Your Best Friend Passes #TheSecondCanTest? 

Nominate the friend who always deserves your second can by posting an Instagram post or Story using #TheSecondCanTest and tagging @BeyondMeat. 

Selected duos will receive free Beyond Immerse and an exclusive Best Friend Koozie. 

Watch the first episode beginning July 30, then join the conversation by sharing who you'd always save your second can for. And don't forget to celebrate National Friendship Day with the limited-time Buy One, Get One Free Beyond Immerse offer August 1-2—because everything's better when you have one to share.