Blog post

Beyond Meat Expands Product Portfolio at Costco Just in Time for 4th of July, the #1 Grilling Holiday in the US

June 28, 2023

The Beyond Burger is a featured item at Costco warehouses nationwide for 4th of July and Beyond Sausage debuts at Costco for the first time

This 4th of July, Costco is your one-stop-shop for all your must-have Beyond Meat needs! As part of the company’s mission to make delicious, nutritious and sustainable plant-based proteins accessible to all, the Beyond Burger will be a featured item at Costco from now until July 23, offering consumers a better burger option at an even more approachable price point, and starting this week, the NEW Hot Italian Beyond Sausage will debut at select Costco warehouses for the very first time.

BEYOND BURGER
The Beyond Burger, the OG plant-based burger that changed the game, is available at all Costco regions nationwide in a convenient 10-pack that’s perfect for all summer grilling occasions. From a classic grilled burger, to fun twists like adding guacamole, grilled peaches or even spicy gochujang (Korean chili paste), the Beyond Burger is meaty enough to satisfy vegans, flexitarians and carnivores alike. With 20g of plant-based protein per patty and 35% less saturated fat and fewer calories than an 80/20 beef burger, and with no cholesterol or added antibiotics and hormones, this sizzling sensation not only tastes amazing but is better for you and the planet. Don’t just take our word for it — try it for yourself at your 4th of July BBQ while the Beyond Burger is a featured item in Costco’s member only savings until July 23.

BEYOND SAUSAGE
For the FIRST TIME, Beyond Sausage is debuting at select Costco locations throughout Southern California, Las Vegas, Arizona, Colorado, New Mexico and Hawaii starting the week of June 26. Available in Hot Italian, the 12-link pack features the newest iteration of Beyond Sausage with a meatier taste and texture. This new iteration just debuted in retail, and is already receiving rave reviews with some saying it’s, “shockingly better than pork links.” With an enhanced flavor profile and new aromatic blend of spices, including garlic powder, onion powder and paprika, consumer testing[1] has shown a strong preference for the newest version of Beyond Sausage, praising its overall flavor and texture. Beyond Sausage packs 16 grams of protein per link with 40% less saturated fat than a leading brand of pork sausage and is perfect for throwing on the grill or adding to pizzas, pastas and more summertime favorites.

[1] Dinner Sausage 3.0 vs. 1.0 vs Pork Sausage Consumer CLT April 2022 (n=155)

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