Beyond Smashable Burger
Blog post


March 22, 2024

El Segundo, Calif. March 22, 2024 - Beyond Meat (NASDAQ: BYND), a leader in plant-based meat, has been awarded a 2024 FABI Award (Food and Beverage Awards) from the National Restaurant Association for breaking new ground in creativity and taste with the Beyond® Smashable Burger. 

Smash-style burgers have been taking over headlines and social media feeds, and with plant-based burgers being the fastest-growing term on menus over the last four years (+1,150%), the Beyond Smashable Burger was developed specifically for the U.S. Foodservice channel to serve this growing trend. The 2.5oz patties come ready to smash, and cook in just three minutes offering operators a customizable experience and the ability to menu a patty with a juicy, tender center and crispy, caramelized exterior that their guests will love. The Beyond Smashable Burger packs 13g of plant-based protein (per patty), with 35% less saturated fat2 and no cholesterol, no GMOs, no soy, and no added antibiotics or hormones. 

“We’ve used Beyond Meat for our burger platform for years, and switched our whole operation to the Beyond Smashable Burger about a year ago,” says Jonah Goldman, Director of Marketing, PLNT Burger. “The patty has streamlined operations for our store team members, and our guests have raved (even more than they used to!) about how much they love our burgers.”

The FABI Award honors products that revolutionize food and beverage with groundbreaking flavors, ingredients, creativity, and business opportunities for operators. Designed to delight diners and drive sales, these flavorful and marketable items are shaping the future of the foodservice industry. Beyond Meat has received the FABI Award eight years in a row for a range of revolutionary products, including the Beyond Burger®, Beyond Beef®, Beyond Breakfast Sausage®, Beyond Chicken® Tenders, Beyond Steak®, and more. 

“Consumers love smash-style burgers, and the Beyond Smashable Burger offers restaurant operators a convenient way to deliver that craveable experience,” said Dawn Lockwood, VP of Foodservice Sales, Beyond Meat. “At Beyond Meat, we prioritize consumer experience and customer satisfaction above all else, which Beyond Smashable delivers and more. We’re thrilled with the recognition by the National Restaurant Association and can’t wait for operators to try it, along with our other game-changing plant-based proteins, at the upcoming show.”

Beyond Smashable Burger is available at participating distributors nationwide. It joins Beyond Meat’s extensive foodservice product portfolio, which includes the 4oz and 6oz Beyond Burger, in addition to the 2lb and 10lb Beyond Beef bulk pack solutions. To learn more, request samples, or contact a Beyond Meat sales representative, please visit


1Datassentials, Burger Trends, 2023, n=1,500 consumers surveyed

2Compared to USDA 80/20 ground beef


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