CONSUMERS NAME BEYOND MEAT ONE OF 2023’S MOST INNOVATIVE BRANDS
June 7, 2023
Beyond Meat was named one of 2023’s most innovative brands in the 20th annual consumer survey conducted by Brand Keys, Inc. The survey measured brand loyalty and engagement assessed through brand innovation from a consumer perspective.
Beyond Meat was in the top five brands selected in the food & beverage category, and the only plant-based meat company to make the list. Other innovative companies that rose to the top of consumers’ consciousness included Amazon, Nike, Netflix, Spotify, Apple, TikTok and Tesla.
“While consumers can’t always articulate what form they want innovation to take, a brand that accurately measures what consumers emotionally expect, then addresses those expectations via innovation, will have an enormous advantage over the competition,” said Robert Passikoff, Brand Keys founder and president.
This recognition is especially meaningful as it reflects Beyond Meat’s rapid and relentless approach to innovation that’s focused on creating the world’s best tasting plant-based meat products that will excite and delight consumers, while being better for human health and the environment. For the full list of 2023 winners, see HERE.
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