Introducing Beyond Beef®: The Versatility of Beef Without the Baggage!
March 5, 2019
Today we are debuting our latest breakthrough in plant-based food innovation: Beyond Beef®.
Driven by consumer demand, this breakthrough product has all of the meaty taste, juicy texture, and versatility consumers expect with ground beef, but with the added benefits of plant-based meat:
- Complete source of protein, with 20g/per 4oz. serving— more than beef!
- Made without GMOs, soy, and gluten
Beyond Beef works in nearly any recipe–from tacos and dumplings to bolognese and sliders, this mouthwatering ingredient is a MUST in any kitchen.
Looking to take a bite out of the multi-trillion-dollar meat industry, Beyond Beef aims to replicate ground beef, the largest segment in the beef category. Nearly two-thirds of Americans are trying to reduce their meat intake, signaling the meat industry is ripe for innovation.
To bring Beyond Beef to life, our innovation team used a unique combination of pea, mung bean and rice proteins that provides a meatier texture that mimics the chew and juiciness of ground beef. By unlocking a process that recreates the basic structure, and thus texture, of meat using only plant-based ingredients, we’re able to ensure that every bite of Beyond Beef is a delicious and meaty mouthful. Even better, this complete protein source is free of gluten, soy and GMOs, making it a kitchen staple.
To find out when Beyond Beef will hit a grocery store meat case or restaurant near you, sign up for our newsletter here: http://eepurl.com/JyUXv.
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