Beyond Beef
Blog post

Introducing Beyond Beef®: The Versatility of Beef Without the Baggage!

March 5, 2019

Today we are debuting our latest breakthrough in plant-based food innovation: Beyond Beef®.




Driven by consumer demand, this breakthrough product has all of the meaty taste, juicy texture, and versatility consumers expect with ground beef, but with the added benefits of plant-based meat:

  • Complete source of protein, with 20g/per 4oz. serving— more than beef!
  • Made without GMOs, soy, and gluten

Beyond Beef works in nearly any recipe–from tacos and dumplings to bolognese and sliders, this mouthwatering ingredient is a MUST in any kitchen.




Looking to take a bite out of the multi-trillion-dollar meat industry, Beyond Beef aims to replicate ground beef, the largest segment in the beef category.  Nearly two-thirds of Americans are trying to reduce their meat intake, signaling the meat industry is ripe for innovation.

To bring Beyond Beef to life, our innovation team used a unique combination of pea, mung bean and rice proteins that provides a meatier texture that mimics the chew and juiciness of ground beef. By unlocking a process that recreates the basic structure, and thus texture, of meat using only plant-based ingredients, we’re able to ensure that every bite of Beyond Beef is a delicious and meaty mouthful. Even better, this complete protein source is free of gluten, soy and GMOs, making it a kitchen staple.




To find out when Beyond Beef will hit a grocery store meat case or restaurant near you, sign up for our newsletter here:


You already have two beef products, why another?

As a consumer-driven brand, Beyond Meat is constantly innovating new products to better serve our customers. We’re excited to introduce our next step forward in perfectly building meat from plants, Beyond Beef, a FRESH plant-based ground meat that delivers on the culinary versatility, meaty texture and juiciness of ground beef!

When will Beyond Beef be available to purchase?

Beyond Beef will be hitting stores in 2019. To find out when Beyond Beef will hit a grocery store meat case or restaurant near you, sign up for our newsletter here:

Where will Beyond Beef be sold at the grocery store?

Beyond Beef will be sold in the fresh meat case, just like the Beyond Burger and Beyond Sausage.

#beyondbeef #gobeyond


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