In addition to being a mom, entrepreneur, celebrity and tastemaker, Kim Kardashian is taking on another role as  Beyond Meat’s first-ever Chief Taste Consultant.

Known for her superior taste in food, fashion, beauty and more, Kim is taking her love and preference for Beyond Meat products to the next level and will highlight the brand’s delicious, nutritious and sustainable product portfolio through her signature recipes and engaging creative content.

“I’ve been focusing on going more plant-based and can tell you that Beyond Meat is my absolute favorite – I love how all their products not only taste amazing but are also good for me and my family. Plus, my kids are obsessed with my Beyond Beef taco recipe, the Beyond Burger for BBQs and Beyond Chicken Tenders for a quick snack," said Kim Kardashian. “As my fans know, my fridge and freezer are fully stocked with Beyond Meat’s products and I’m so thrilled to be featured in the campaign as its Chief Taste Consultant to inspire people to include Beyond Meat in their diets.”

To celebrate the new role, Kim is sharing her favorite Beyond Meat products through Beyond Meat’s newsletter that will include exclusive offers, recipes, content and more. With her level of influence, Kim is highly selective of brands she partners with but chose to work with Beyond Meat as a long-time fan of the brand’s products and mission. To sign up, go to www.BeyondMeat.com/kimk!