ACS Fit2be Hero
Blog post

Our CEO walked 189,914 steps in 24hrs to raise money to prevent cancer!

April 25, 2024

Our Founder, Ethan Brown, has won the American Cancer Society’s Fit2Be Cancer Free CEO Step Challenge—setting a new record by logging an astounding 189,914 steps in just 24 hours!

Ethan’s participation raised funds to support our multiyear agreement with the ACS to advance research on understanding plant-based meat and cancer prevention.

His remarkable achievement further demonstrates our unwavering commitment to positively impacting human health through plant-based nutrition. 

Click the link below to learn more about the American Cancer Society, its programs, and how you can donate to their cause!


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