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The Wait is Over! Beyond Beef Hits US Shelves Nationwide

June 26, 2019

As promised, it’s time to BEEF up those summer plans because our latest product innovation, Beyond Beef®, is starting to hit retail shelves nationwide this week!

Beyond Beef® is the first plant-based ground meat made without GMOs, soy or gluten to deliver the same versatility, meaty texture and juiciness of traditional ground beef. It not only looks, cooks and satisfies like traditional ground beef, but is also versatile enough to use in any ground beef recipe. 

According to Buzzfeed, “If you blindfolded me and gave me a taste of real ground beef and the Beyond Meat version, I really don’t think I would have known the difference.”


Beyond Beef® Product Highlights

  • A blend of pea, mung bean and rice proteins makes Beyond Beef® a complete protein source with 20g of protein per 4oz serving. 
  • Marbling designed to melt and tenderize like traditional ground beef
  • Versatile enough to use in virtually any ground beef recipe, enabling consumers to enjoy the dishes they love withthe nutritional and environmental benefits of eating plant-based meat products
  • Neutral flavor and aroma profile to serve as a blank canvas for any seasoning or cuisine 
  • 25 percent less saturated fat than traditional ground beef; 6g per serving
  • Non-GMO Project Verified
  • No soy or gluten
  • OK Kosher Certified


What Can I Cook With It?

Beyond Beef® is versatile enough to be used in any ground beef recipe and with marbling intended to melt and tenderize like beef, consumers should be ready for a delicious at-home cooking experience. From tacos, to dumplings, to Bolognese, this mouthwatering plant-based ground meat is a MUST in any kitchen.


For more culinary inspiration, fans can visit the recipe section of the Beyond Meat website for crowd-pleasing recipe ideas, how-to videos and more.


When and Where is it Available?

A few weeks ago, we went back to our roots and debuted Beyond Beef® at Whole Foods Pearl St in Boulder, the first store to put Beyond Burgers in the meat section. We could not be more excited to get this delicious plant-based ground beef in more consumers hands.

Beyond Beef® will start arriving on store shelves later this week and is expected to be available nationwide at these participating retailers within a few weeks: Acme, Albertsons/Vons/Pavilions (AVP), Fred Meyer, Fresh Thyme, Giant Carlise, Giant Eagle, Giant Landover, Harris Teeter, HEB, Heinen’s, Jewel, King Soopers, Kroger—Atlanta, Lowes, Mariano’s, QFC, Raleys, Ralphs, Safeway—NorCal, Safeway/Albertsons—Phoenix, Safeway/Albertsons—Seattle, Sprouts, Stop & Shop, Wegmans Weis Markets, Whole Foods Market and Winco.  

Come be among the first to taste this delicious new product that delivers the versatility, meaty texture and juiciness of ground beef with less of the baggage. Show us what you cook up on social using #BeyondBeef for a chance to be featured on our social media.




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