The world’s first plant-based ground meat to deliver on the versatility, meaty texture and juiciness of ground beef.
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Water, Pea Protein*, Expeller-Pressed Canola Oil, Refined Coconut Oil, Rice Protein, Natural Flavors, Cocoa Butter, Mung Bean Protein, Methylcellulose, Potato Starch, Apple Extract, Pomegranate Extract, Salt, Potassium Chloride, Vinegar, Lemon Juice Concentrate, Sunflower Lecithin, Beet Juice Extract (for color).
*Peas are legumes. People with severe allergies to legumes like peanuts should be cautious when introducing pea protein into their diet because of the possibility of a pea allergy. Contains no peanuts or tree nuts.
- Serving Size: 4 oz
- Servings Per Container: 4
- Amount per serving
- Calories from fat 160Calories 250
- 28%Total Fat 18g
- 30%Saturated Fat 6g
- 16%Sodium 390mg
- 1%Total Carbohydrate 3g
- 8% Dietary Fiber 2g
- 0%Vitamin A
- 0%Vitamin C
*Percent Daily Values are based on a 2,000 calorie diet. Your daily values may be higher or lower depending on your calorie needs
RECOMMENDED COOKING INSTRUCTIONS
READY TO COOK IN
ANY GROUND BEEF RECIPE
KEEP REFRIGERATED AND COOK THOROUGHLY BEFORE SERVING. USE WITHIN 3 DAYS OF OPENING. DO NOT REFREEZE. IF PURCHASED FROZEN, THAW IN THE REFRIGERATOR BEFORE COOKING AND CONSUME WITHIN 10 DAYS.
boiling in water or frying.
Tacos, pasta sauce, and chili:
1.Heat non-stick pan over medium-high heat, add Beyond Beef
2.Cook 5-8 minutes, breaking up to desired crumble size. Stir frequently.
3.If adding sauce, simmer up to 30 minutes.
1.Mix dry and wet ingredients per your favorite recipe
2.Pan-sear then add to sauce
3.Simmer for 30 minutes, up to 60 minutes
1.Heat non-stick pan or grill to medium-high to high heat
2.Cook for 4-5 minutes per side for a 4oz patty
"Verdict? Worth the wait!"
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"If you blind-folded me and gave me a taste of real ground beef and the Beyond Meat version, I really don't think I would have known the difference."
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"Beyond Beef goes well, beyond, and is almost indistinguishable from ground beef. Beyond Beef contains zero GMOs, soy, or gluten and promises to look, cook, and taste exactly like ground beef, juiciness included."
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WHAT’S BEYOND BEEF®
Beyond Beef® is the first plant-based ground meat made without GMOs, soy, or gluten to deliver on the versatility, meaty texture and juiciness of ground beef. It’s ready to use in your favorite ground beef recipe.
I WANT BEYOND BEEF®! WHERE CAN I FIND IT?
Beyond Beef® will start arriving on store shelves across the U.S. the week of June 17th, and will be available at all participating retailers this Summer. Be sure to sign up for our newsletter and follow @BeyondMeat on Instagram, Facebook, and Twitter for distribution updates. We appreciate your patience as we roll out this exciting new product!
WHY IS IT IN THE MEAT SECTION?
Great question. Part of our Future of Protein vision is to re-imagine the meat section as the Protein Section of the store. In this way, we can help introduce plant-based options to people where they are already purchasing other forms of protein.
HOW DOES THIS DIFFER FROM THE NEW, MEATIER BEYOND BURGERTM AVAILABLE AT GROCERY STORES?
It doesn’t! Just like animal-derived ground meat and packaged burger patties are made from the same protein source, our Beyond Burgertm and Beyond Beef® are now both made from the same plant-based meat. With this move, we are further closing the gaps between our products and their animal protein equivalents. Having a shared recipe across these two products increases efficiency and furthers our mission of making plant-based meat more readily accessible.
WHY GROUND MEAT FROM PLANTS THAT AIMS TO REPLICATE MEAT?
Our belief is that the best way to get people to eat less meat is by giving them what they love–in this case, juicy, delicious ground meat – without so many of the health, sustainability, and animal welfare downsides of a traditional animal-based meat.
WHY DON’T YOU PUT THE BEYOND BEEF® IN BOTH THE MEAT AND MEAT ALTERNATIVES SECTION OF THE STORE?
Dual-placement is a possibility but ultimately it’s up to each retailer. Our goal of placing Beyond Beef® in, at a minimum, the meat section of the store is so we can help introduce plant-based options to people where they are already purchasing other forms of protein.
WHAT KIND OF PROTEIN DO YOU USE?
Peas, mung bean, and rice provide a complete protein. Beyond Beef® is made without GMOs, soy, or gluten.
WHAT ARE THE WHITE SPECKS?
The white specks are made from coconut oil and cocoa butter. These plant-based fats provide melty, mouthwatering marbling to Beyond Beef®, creating a juicy texture that’s closer to ground beef than ever before.
HOW DO YOU REBUILD MEAT WITHOUT GENETICALLY MODIFYING ANYTHING?
This question gets back to the company’s basic thesis that meat’s core parts – amino acids, lipids, trace minerals, vitamins, and water – don’t have exclusive residence in the animal kingdom. We’re not inventing new materials, we’re finding plant-based equivalents and assembling them in the architecture of meat. And the way we do that assembly is similar to the simple process used to make pasta – we mix our plant-based ingredients, compress the mixture, and then shape it into the final product.
DOES BEYOND BEEF® NEED TO BE REFRIGERATED?
Yes. Just like animal-derived meat, you should keep Beyond Beef® at refrigerated temperature until you cook it on the stovetop, griddle, or grill.
HOW LONG CAN I KEEP BEYOND BEEF®?
Be sure to check the “use-by date” marked on the front of your package. Once you’ve opened the package, however, Beyond Beef® should be cooked and eaten within 3 days.
IS BEYOND BEEF® SAFE TO CONSUME IF I HAVE A NUT ALLERGY?
Peas are legumes. People with severe allergies to legumes like peanuts should be cautious when introducing pea protein into their diet because of the possibility of a pea allergy. Our products do not contain peanuts or tree nuts.
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