The Feed / Article
Beyond Fried Chicken - A Kentucky Fried Miracle
August 26, 2019
Kentucky Fried Chicken®, the world’s most popular chicken restaurant, has done what no other quick-service restaurant (QSR) has done before. On Tuesday, August 27th, Beyond Fried Chicken™ made its debut in a limited test, crowning KFC as the first U.S. national QSR to introduce plant-based chicken and SOLD OUT in less than 5 hours - a true Kentucky Fried Miracle.
Popeyes and Chick-fil-A have been fueling the debate about where to get the best chicken sandwich for weeks. Meanwhile, KFC introduced plant-based Beyond Meat fried chicken at a single location in Atlanta and sold out in about 5 hours, the company said.https://t.co/rVfTAjAYyH
— The New York Times (@nytimes) August 28, 2019
KFC turned to Beyond Meat to create a finger lickin’ good plant-based fried chicken that would appeal to lovers of both Beyond Meat and KFC. Beyond Fried Chicken is a game changer - the perfect choice for those searching for plant-based meat options on-the-go.
Atlantans had the first taste of Beyond Fried Chicken as part of an exclusive, one restaurant test on August 27 at the Cobb Parkway KFC restaurant near SunTrust Park in Atlanta (2637 Cobb Pkwy South East, Smyrna, Ga.). Lucky customers could choose between nuggets, perfect for dipping, or boneless wings, tossed in their choice of three delicious mouthwatering sauces: Nashville Hot, Buffalo or Honey BBQ.
I literally changed my flight out of ATL so I could stop by and support Beyond at KFC. It was incredible. ? pic.twitter.com/oHKtFbyosH
— Brittany Bang (@BrittanyLBang) August 27, 2019
“KFC Beyond Fried Chicken is so delicious, our customers will find it difficult to tell that it’s plant-based,” said Kevin Hochman, president and chief concept officer, KFC U.S. “I think we’ve all heard ‘it tastes like chicken’ – well our customers are going to be amazed and say, ‘it tastes like Kentucky Fried Chicken!’”
Customer feedback from the Atlanta test will be considered as KFC evaluates a broader test or potential national rollout. We wanted to give a big THANK YOU to everyone who visited the store and shared the news about the test. It was amazing to see how much enthusiasm there is for The Future of Protein! In less than 5 hours, not only did they sell out, but guests purchased the amount of Beyond Fried Chicken KFC would normally sell on average of popcorn chicken in a week. Wow.
We will be sure to update all Beyond Meat and KFC fans as we learn more.
- When and where will it be available?
Beyond Fried Chicken (available in a nugget with dipping sauce or a boneless wing sauced in your choice of Nashville Hot, Honey BBQ or Buffalo sauce) will make its debut August 27 in a limited test in Atlanta, while supplies last.
- How will it be prepared & served?
Beyond Fried Chicken is fried to order. It is available as a nugget with your favorite dipping sauces or as a boneless wing tossed in one of three delicious sauce options.
- Is Beyond Fried Chicken 100% plant-based?
Beyond Fried Chicken is made with 100% plant-based ingredients. Beyond Fried Chicken will be prepared in a dedicated fryer for the August 27th Atlanta test.