Beyond Meat is teaming up with PepsiCo, one of the world’s largest food and beverage companies, to develop, produce and market innovative snack and beverage products made from plant-based protein. The partnership will allow Beyond Meat to reach more consumers by entering new product categories and distribution channels, increasing accessibility to plant-based protein around the world.
“We are thrilled to formally join forces with PepsiCo in The PLANeT Partnership, a joint venture that unites the tremendous depth and breadth of their distribution and marketing capabilities with our leading innovation in plant-based protein. We look forward to together unlocking new categories and product lines that will inspire positive choices for both people and planet,” said Ethan Brown, Beyond Meat Founder and CEO. “PepsiCo represents the ideal partner for us in this exciting endeavor, one of global reach and importance.”
“Beyond Meat is a cutting-edge innovator in this rapidly growing category, and we look forward to combining their unparalleled expertise with our world-class capabilities in brand-building, consumer insights and distribution to deliver exciting new options,” said Ram Krishnan, PepsiCo Global Chief Commercial Officer.
Now more than ever, consumers around the world are looking for more nutritious, environmentally conscious products and increasingly turning to plant-based protein – a trend that we believe will only grow in the coming years. Together, The PLANeT Partnership will increase accessibility to products that will inspire positive choices for both people and the planet.