After announcing our campaign earlier this year, we’re excited to unveil our latest Go Beyond ™ story featuring NBA All-Star Point Guard and Beyond Investor and ambassador, Chris Paul.
As an NBA All-Star, head of the NBA Players Association, and most importantly, a parent, CP3 leads by example in everything he does. He may be known as a general on the court, but as a father and a public advocate he has taken leadership to another level.
“When my son asks me what is most important… I tell him that my job is to make a difference off the court and to fight for progress. It all begins with taking care of myself so I have the fuel to push harder. What I put in my body matters now more than ever. As a parent, I’m always reminded of that. And to #GoBeyond in everything I do.” – Chris Paul, Beyond Ambassador
CP3 incorporates Beyond Meat into his diet as more than just a meal option, “I now have a Beyond Burger after every game to aid with recovery times and inflammation–it’s a game changer, literally.”
We’re beyond proud to work with an individual like Paul who shows us that there are many ways to lead and inspire those around him (including us) to be better. In the pursuit of the remarkable, there is only one place to go… #GOBEYOND.