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McDonald’s Tests New P.L.T. Made With a Beyond Meat® Patty
September 26, 2019
We are beyond excited to share the news that McDonald’s will be conducting a 12-week test of a new plant-based burger called the P.L.T., which stands for Plant. Lettuce. Tomato. in 28 restaurants in Southwestern Ontario, Canada, starting September 30. The P.L.T. is made with a Beyond Meat® plant-based patty that has been crafted exclusively by McDonald’s, for McDonald’s, to deliver the iconic taste customers know and love.
McDonald's is the world's leading global foodservice retailer with over 38,000 locations in over 100 countries. Since Beyond Meat’s inception, our company has been dedicated to making plant-based options as accessible as possible, which becomes easier with tests such as the P.L.T.
The McDonald’s P.L.T. is a delicious, juicy, perfectly dressed plant-based burger on a warm, soft, sesame seed bun with the iconic McDonald’s taste customers have come to love. Featuring a plant-based patty with no artificial colours, artificial flavors or artificial preservatives, it’s a great-tasting “open wide and sink your teeth into it” sandwich.
“During this test, we’re excited to hear what customers love about the P.L.T. to help our global markets better understand what’s best for their customers,” said Ann Wahlgren, McDonald’s VP of Global Menu Strategy. “This test allows us to learn more about real-world implications of serving the P.L.T., including customer demand and impact on restaurant operations.”
If you’re lucky enough to be around one of the 28 McDonald’s restaurants below, let us know what you think of the P.L.T. Tag @beyondmeat and @mcdonaldscanada on social for a chance to be featured on our channels! To learn more about the P.L.T., click here: http://mcdonalds.ca/plt.