The Feed / Article
Meat the New, Meatier Beyond Burger™ with Marbling that Melts and Tenderizes like Beef!
June 11, 2019
Just in time for summer, the new, MEATIER, Beyond Burger™ will be heading to grocery stores nationwide over the next 2-3 weeks.
We believe in a better Beyond. A Beyond that’s always striving for more. That’s why we created the new, MEATIER Beyond Burger™. With mouthwatering marbling, a meatier chew, and all the juicy, GMO-free deliciousness you loved in the original, this new burger is closer to beef than ever before.
“The new Beyond Burger is the next step in our journey toward building meat directly from plants that delivers a consumer experience indistinguishable from its animal protein equivalent,” said Ethan Brown, Beyond Meat Founder and CEO.
So What’s Different?
- Meatier taste and texture with marbling that melts and tenderizes like beef
- Complete protein source from a blend of pea, mung bean and rice proteins
- More neutral flavor and aroma
- OK Kosher certified
- Simplified ingredient list
- Adjusted cook time from three to four minutes per side (or until it reaches an internal temp of 165)
Everything You Love About our Original Burger, and Beyond!
The new Beyond Burger is everything you loved about our OG Beyond Burgers, just more of it. With 20g of plant-protein, and no GMOs, soy or gluten, the new, meatier Beyond Burger is a summertime staple for families that want to continue the tradition of enjoying delicious burgers at summer, without worrying about the health and environmental baggage of beef.
When and Where is it Available?
Just in time for the official start of summer, the new, meatier Beyond Burger will be showing up in meat cases nationwide over the next 2-3 weeks. The full rollout may take a few weeks so please look for the red “NOW EVEN MEATIER” tab on packaging to know the new Beyond Burger has arrived in your local store.
The future is bright for Beyond!