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SOUTHERN CALIFORNIA, MEET BEYOND FRIED CHICKEN
July 16, 2020
Southern California, It’s officially your turn to taste Beyond Fried Chicken! On Monday, July 20, Beyond Meat and KFC are bringing our plant-based chicken collaboration to 50+ select KFC restaurants for a sneak peek in the Los Angeles, Orange County and San Diego areas, while supplies last.
Beyond Fried Chicken is KFC’s plant-based protein that boasts the flavors of its world-famous fried chicken and texture that looks and pulls apart like a chicken breast.
To refresh your memory, Beyond Fried Chicken sold out in just five hours at the August 2019 one-day debut in Atlanta! After making the product even more delicious, KFC launched an expanded test of Beyond Fried Chicken in February in the Nashville and Charlotte markets to an overwhelmingly positive response!
“I’ve said it before: despite many imitations, the flavor of Kentucky Fried Chicken is one that has never been replicated, until Beyond Fried Chicken,” said Andrea Zahumensky, chief marketing officer, KFC U.S. “We know the east coast loved it, so we thought we’d give those on the west coast a chance to tell us what they think in an exclusive sneak peek.”
With Southern California being home to Beyond Meat’s headquarters and all the excitement in the area for increased plant-based options, SoCal is a perfect fit for an exclusive sneak peek of Beyond Fried Chicken.
“We are thrilled to continue our partnership with KFC and bring Beyond Fried Chicken to Southern California,” said Ethan Brown, Beyond Meat Founder & CEO. “KFC is a true category leader and we are proud to be their partner of choice as they make delicious plant-based chicken more accessible to consumers.”
Beyond Fried Chicken will come with a choice of dipping sauce and will be available as a six or 12-piece à la carte or as part of a combo, complete with a side and medium drink.
Find the nearest KFC serving Beyond Fried Chicken with our interactive map here: BeyondMeat.com/BeyondFriedChicken/