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The Beyond Burger, Beyond the U.S.
April 6, 2017
BEYOND BURGER NOW AVAILABLE IN MEAT CAPITAL OF THE WORLD, HONG KONG.
We are very excited to announce the first international sale of The Beyond Burger at Hong Kong's Green Common -- a plant-based green living concept store aimed at enabling healthy and sustainable living.
Hong Kong, surprisingly, has the highest meat consumption per capita in the world. We are hopeful that by partnering with Green Common to supply the Hong Kong market with delicious plant-based protein, we can spread Beyond Meat's Future of Protein vision to this dynamic and influential economy.
"I am proud and ecstatic that Hong Kong and Green Common will be the first place outside of the U.S. to carry The Beyond Burger," said Green Monday's David Yeung. CEO and co-founder. "The launch of The Beyond Burger, along with all Beyond Meat products, not only will pleasantly surprise consumers with amazing taste and nutrition profile, but will also mark the official beginning of the food, health and sustainability revolution in Asia. I wouldn't compare The Beyond Burger with other plant or meat burgers; I would compare it to the iPhone or Tesla, because it is, simply, a game-changer."
Green Monday, a social enterprise group, opened the world's first plant-based green living concept store Green Common to enable healthy and sustainable living. It incorporates a plant-based supermarket, bistro, and cooking studio called Kind Kitchen all under one roof.
Starting April 7, the Beyond Burger will be served at the in-store bistro of Green Common's Habour City and Landmark locations, and beginning April 21, retail packs of The Beyond Burger will be sold in the protein aisle of Green Common supermarkets. Following the Green Common launch, The Beyond Burger will also be available in May at The Butcher's Club, a popular burger restaurant in Hong Kong that is centered around offering high quality dry-aged beef. Again, another great way to spread our Future of Protein vision.
"We've resisted offering the Beyond Burger internationally as we remain in the early stages of distribution here in the United States" said Ethan Brown, CEO of Beyond Meat "however, reflecting recent increases in capacity, this special opportunity in Hong Kong, and our long-standing relationship with David, we are thrilled to announce this partnership. It has been gratifying to see consumers embrace The Beyond Burger in the United States, and we hope with this first step into Asia, we can bring greater awareness of the shifting protein paradigm to this vitally important economy."
While the Beyond Burger is now international, we are still focused on our US launch. For exciting distribution updates and more, please sign up for our newsletter here and make sure to check our updated store-list here!