BEYOND MEAT® LAUNCHES BEYOND BURGER ® CHICKEN-STYLE AT BRAKES

For the first time, foodservice businesses across the UK can order Beyond Meat’s newest innovation: the Beyond Burger Chicken-Style

London, 11 July 2023 - Beyond Meat^® (NASDAQ: BYND), a leader in plant-based meat, is bringing its brand-new plant-based Beyond Burger^® Chicken-Style to leading UK wholesaler, Brakes. Following successful launches of Beyond Meat’s beef- and pork-style products, the plant-based pioneer is now expanding its UK foodservice portfolio with chicken-style products. The tasty new innovation will be available to order from Brakes starting this week.

Like all of the Beyond Meat range, the new Beyond Burger^® Chicken-Style is made from plant-based ingredients and is designed to look, cook and taste like its animal equivalent. Crispy on the outside thanks to the golden breading, and incredibly tender and juicy on the inside, this burger is suitable for carnivores, flexitarians, vegetarians and vegans alike. With a meaty taste and texture but now in a chicken-style option, this new plant-based burger packs a punch with 15 grams of protein per 100g. It can be prepared quickly and easily by pan frying, deep frying or cooking in the oven. 

Eat what you love, no sacrifice required
According to the latest study by GFI, consumers are swapping animal meat in favour of their plant-based counterparts like never before. Sustainability, animal welfare and balanced lifestyle all play varying roles in helping people make the move in powering up the plant-based protein in their diet. With almost half of British adults considering reducing their intake of animal products in the future, it’s clear that Brits are very progressive and open to rethinking their eating habits. Beyond Meat is responding to this increased demand by introducing new products on the market.

"Bringing Beyond Burger Chicken-Style to the UK foodservice market is an important step for us," says Steve Parsons, UK Regional Sales Manager Food Service at Beyond Meat. "With more and more people choosing to reduce their animal meat consumption, we’ve seen that restaurateurs can benefit when they react accordingly and put more plant-based products on their menus. With our tasty plant-based products, we can all continue to eat what we love, no sacrifice required."

The new Beyond Burger Chicken-Style complements the existing Beyond Meat portfolio, which in the UK already includes the Beyond Burger^®, Beyond Sausage^®, Beyond Mince^® and Beyond Meatballs^®, and builds upon Beyond Meat’s award-winning chicken-style portfolio in the US.

Unlocking the potential of the fava bean
Through rapid and relentless innovation, Beyond Meat’s research, innovation and culinary teams are focused on creating plant-based meat that delivers in taste. With competitors often adding soy and mycoprotein as their dominant ingredient, the new Beyond Chicken-Style range has taken a different direction to provide a texture and taste as close as possible to its animal-meat counterpart. The protein comes in part from wheat gluten and the fava bean. The fava bean is a nutrient-packed legume crop, and its unique qualities make it the optimal ingredient for replicating the taste and texture of traditional chicken. After popularising pea protein with the iconic and award-winning Beyond Burger, Beyond Meat continues to unlock the potential of new plant protein sources.

For restaurants interested in the Beyond Burger Chicken-Style, it’s available now to order from Brakes.

About Beyond Meat
Beyond Meat, Inc. (NASDAQ:BYND) is a leading plant-based meat company offering a portfolio of revolutionary plant-based meats. Founded in 2009, Beyond Meat products are designed to have the same taste and texture as animal-based meat while offering certain environmental benefits. Beyond Meat’s brand promise Eat What You Love™, represents a strong belief that there is a better way to feed our future and that the positive choices we all make, no matter how small, can help us move towards the kind of future we want. By shifting from animal-based meat to plant-based meat, we can help address concerns related to resource conservation and animal welfare. As of March 2023, Beyond Meat branded products were available at approximately 191,000 retail and foodservice outlets in over 80 countries worldwide. Visit www.BeyondMeat.com and follow @BeyondMeatEU on Instagram, @BeyondMeat on Facebook, Twitter and TikTok.