BEYOND MEAT® STRENGTHENS GLOBAL GO BEYOND® INITIATIVE WITH SERGE GNABRY AS NEW BRAND AMBASSADOR
Press release
INTERNATIONAL

BEYOND MEAT® STRENGTHENS GLOBAL GO BEYOND® INITIATIVE WITH SERGE GNABRY AS NEW BRAND AMBASSADOR

February 3, 2022

BEYOND MEAT® STRENGTHENS GLOBAL GO BEYOND® INITIATIVE WITH SERGE GNABRY AS NEW BRAND AMBASSADOR

Football star joins Beyond Meat family to support the shift to a plant-based diet in Germany and Europe

Munich, 3 February, 2022 - Beyond Meat Inc., a leader in plant-based meat, today announced that footballer Serge Gnabry joins Beyond Meat® as brand ambassador for Germany, helping to champion the benefits of plant-based protein, such as resource conservation and animal welfare. As a flexitarian, Serge Gnabry has already come to know and love the benefits of incorporating plant-based proteins into his diet.  

As part of the German national team as well as the FC Bayern Munich squad, Serge Gnabry is one of the most successful and popular German footballers. In a new video released today, Serge shares how he always strives to Go Beyond® and why he’s such a big fan of Beyond Meat. 

"I have to be able to rely on my physical performance, so I take my diet very seriously," says Serge Gnabry. "Ever since I decided to eat less animal protein around 3 years ago, I've always enjoyed eating Beyond Meat. The taste of Beyond Meat’s burgers and sausages is awesome!"

"Serge fully embodies our Go Beyond mission, showing how even elite athletes can benefit from the advantages of plant-based proteins," says Bram Meijer, EMEA Marketing Director, Beyond Meat. "At Beyond Meat, we are proud to work with athletes like Serge to inspire so many people to make small changes in their diets. Together, we're making a positive impact on the planet."  

As one of Beyond Meat's first brand ambassadors in Europe, Serge Gnabry joins globally recognised professional athletes such as Romelu Lukaku, Lewis Hamilton, Nick Kyrgios, Chris Paul, Kyrie Irving and Lindsey Vonn, as well as several other celebrities including Kevin Hart and Snoop Dogg in championing the benefits of Beyond Meat’s plant-based proteins.

All Beyond Meat products are made of high-quality plant-based ingredients without cholesterol. By shifting the protein at the centre of the plate to plant-based meat, Beyond Meat enables consumers to continue eating the things they love -- like a juicy, delicious burger -- but with the nutritional and environmental advantages of plant-based protein. For example, a peer-reviewed Life Cycle Analysis conducted by the University of Michigan found that producing the original U.S. Beyond Burger uses 99% less water, 93% less land, nearly 50% less energy and generates 90% fewer greenhouse gas emissions than producing a 1/4 lb. U.S. beef burger. 

About Beyond Meat

Beyond Meat, Inc. (NASDAQ:BYND), a leader in plant-based meat, offers a portfolio of revolutionary plant-based meats. Founded in 2009, Beyond Meat products are designed to have the same taste and texture as animal-based meat while offering certain environmental benefits. Beyond Meat’s brand commitment, Eat What You Love™, represents a strong belief that there is a better way to feed our future and that the positive choices we all make, no matter how small, can help us move towards the kind of future we want. By shifting from animal-based meat to plant-based meat, we can help address concerns related to resource conservation and animal welfare. As of September 2021, Beyond Meat had products available at approximately 128,000 retail and foodservice outlets in over 85 countries worldwide. Visit BeyondMeat.com and follow @BeyondMeatEU on Instagram, @BeyondMeat on Facebook, Twitter and TikTok.

JOIN THE MOVEMENT

To receive exclusive Beyond Meat offers, updates and more.