Press release

Beyond Meat Unveils Heat-n-serve Plant-Based Burgers, New Flavors of Beyond Dumplings®, and More in China

June 20, 2023

Beyond Meat debuts precooked plant-based burgers and expands its Beyond Dumplings® line, uplifting the quick meal game and bringing more convenience to Chinese consumers

The brand now offers a new 9-pack Beyond Burger®, designed for easy preparation without defrosting, and crafted to be similar to  traditional beef patties

SHANGHAI, China – June 16, 2023 – Beyond Meat, Inc. (NASDAQ: BYND), a leader in plant-based meat, today announced the debut of five delicious new products in China, exclusively launched during the 618 Tmall Shopping Festival on its Tmall flagship store, with nationwide free shipping for all orders and a promotional discount during the shopping festival*.

The expanded line-up features two varieties of the brand’s first-ever, heat-n-serve Beyond Meat Plant-Based Beef Burgers in China. The product features the brand’s signature Beyond Burger® patty, complemented with a wheat germ muffin bun and flavorful sauces. The Beyond Meat Plant-Based Beef Burgers can also be customized with fresh additions such as crunchy lettuce and fresh tomatoes. Crafted with a focus on both convenience and nutrition, these burgers cater to the dynamic lifestyles of today's discerning consumers.

In addition, Beyond Meat is introducing a pair of new flavors of plant-based fried dumplings (Beyond Dumplings®), coupled with the debut of a value 9-pack Beyond Burger. Crafted to captivate Chinese palates, these new products fuse local flavors with the nutritional benefits of plant-based meat and offer cooking versatility, representing another important stride in the brand’s mission to make plant-based eating a delicious choice for local consumers.

Here's a closer look at what's new:

  • Italian Tomato Flavor Plant-Based Beef Burger: Packed with the robust flavors of sun-ripened tomatoes and Italian seasoning, this heat-n-serve burger is great for a quick yet satisfying meal.
  • Spicy Black Pepper Flavor Plant-Based Beef Burger: Featuring a tantalizing blend of spices and a bold black pepper kick, this burger serves up heat and flavor in a convenient, microwavable-ready package.
  • Spicy Pakchoi Plant-Based Beef Fried Dumplings: Pairing nutritious Beyond Beef™ fillings with the spicy kick of pakchoi, these dumplings deliver a burst of traditional Chinese flavors perfect for a snack or as part of a larger meal.
  • Korean Kimchi Flavor Plant-Based Pork Fried Dumplings: Infused with the authentic taste of Korean kimchi and packed with mouthwatering Beyond Pork™ fillings, these dumplings make for a quick, plant-based protein meal that’s big on flavor.
  • Value 9-pack of the Beyond Burger®: Offering a juicier texture and value size for the whole family, these plant-based beef patties can go straight from the freezer to the pan. Great for a versatile range of dishes from plant-based burgers to hearty mains.

Jeremy Yeo, Beyond Meat’s Acting General Manager in China, said: “The 618 Tmall Shopping Festival offers an excellent opportunity for us to introduce our new products. Our five newly launched products are aimed at ensuring flexitarians, vegetarians, vegans, and meat enthusiasts have access to a convenient and delicious plant-based meal at any time of the day. The Value 9-pack of the Beyond Burger delivers a juicy taste while retaining the texture similar to traditional ground beef, reflecting our continued pursuit of culinary excellence.

At Beyond Meat, we're not just offering plant-based food; we're offering a culinary adventure that is rich in flavor. With these exciting additions, we aim to make plant-based eating a joyous experience for our consumers, one delectable meal at a time."

Recently, Beyond Meat has also collaborated with Bakkavor China’s Fresh Kitchen to launch two heat-n-serve meals featuring Beyond Beef. In 2022, Beyond Meat built exciting foodservice partnerships with brands such as Dicos, and also announced the launch of Beyond Dumplings, a product designed to cater to the Chinese dining table by making the popular traditional delicacies available in a plant-based option.

Beyond Meat’s products are available at local retailers like METRO, Ole,  and Sam's Club, as well as on e-commerce platforms such as Tmall and Pinduoduo.

* Product availability and delivery schedules may differ across cities. To be eligible for free shipping during this promotional period, customers buying the Beyond Meat Plant-Based Beef Burger's limited tasting version priced at 9.90 yuan must add additional items to their order.


Media Contact

China: [email protected]

About Beyond Meat

Beyond Meat, Inc. (NASDAQ:BYND) is a leading plant-based meat company offering a portfolio of revolutionary plant-based meats. Founded in 2009, Beyond Meat products are made from simple, plant-based ingredients and designed to have the same taste and texture as animal-based meat, while being a nutritious and environmentally-friendly option. Beyond Meat’s brand commitment, Eat What You Love™, represents a strong belief that there is a better way to feed our future and that the positive choices we all make, no matter how small, can have a great impact on our personal health and the health of our planet. By shifting from animal-based meat to plant-based meat, we can positively impact four growing global issues: human health, climate change, constraints on natural resources and animal welfare. As of March 2023, Beyond Meat branded products were available at approximately 191,000 retail and foodservice outlets in over 80 countries worldwide. Visit, follow @别样肉客BeyondMeat on Sina Weibo, and scan the QR code below to follow us on WeChat.

Beyond Meat Forward Looking Statements

Certain statements in this release constitute “forward-looking statements.” These statements are based on management’s current opinions, expectations, beliefs, plans, objectives, assumptions or projections regarding future events or future results. These forward-looking statements are only predictions, not historical fact, and involve certain risks and uncertainties, as well as assumptions. Actual results, levels of activity, performance, achievements and events could differ materially from those stated, anticipated or implied by such forward-looking statements. While Beyond Meat believes that its assumptions are reasonable, it is very difficult to predict the impact of known factors, and, of course, it is impossible to anticipate all factors that could affect actual results. There are many risks and uncertainties that could cause actual results to differ materially from forward-looking statements made herein including, most prominently, the risks discussed under the heading “Risk Factors” in Beyond Meat's Annual Report on Form 10-K for the year ended December 31, 2022 filed with the U.S. Securities and Exchange Commission (“SEC”) on March 1, 2023, and Beyond Meat’s Quarterly Report on Form 10-Q for the quarter ended April 1, 2023 filed with the SEC on May 10, 2023, as well as other factors described from time to time in Beyond Meat’s filings with the SEC. Such forward-looking statements are made only as of the date of this release. Beyond Meat undertakes no obligation to publicly update or revise any forward-looking statement because of new information, future events or otherwise, except as otherwise required by law. If Beyond Meat does update one or more forward-looking statements, no inference should be made that Beyond Meat will make additional updates with respect to those or other forward-looking statements.


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