Beyond Meat Unveils the Missing Link: Beyond Sausage
December 18, 2017
Meat lovers rejoice! Beyond Meat is bringing a revolutionary plant-based breakthrough to the dinner table: Beyond Sausage. The newest product from Beyond Meat delivers on the juicy, satisfying taste and texture of pork sausage but with added health benefits of plant-based meat, including:
- 38% less saturated fat than pork sausage*
- 43% less total fat*
- NO GMOs
- NO GLUTEN
- NO SOY
*per link of the leading brand
"I love Beyond Sausage first and foremost because it's truly so enjoyable to eat but also because I see it as an advance in our team's relentless march toward a perfect build of meat from plants," said Ethan Brown, CEO of Beyond Meat. "Though we aren't there yet, I'm encouraged by the progress we've made with Beyond Sausage and look forward to hearing what the consumer thinks."
It's a miracle of modern meatiness and the first sausage you actually want to know what's inside: a blend of pea, fava bean and rice provide the protein. Trace amounts of beet lend the meaty red color. Coconut oil ensures mouth-watering juiciness. And it's all wrapped in a 100% plant-based casing derived from algae.
In keeping with our promise to create better-for-you protein options, we're launching Beyond Sausage in three delicious flavors: Original Bratwurst, Hot Italian and Sweet Italian.
Starting today, December 18th, all three flavors of Beyond Sausage will be sold exclusively for a limited time at the Beyond Burger restaurant inside the Whole Foods Market Pearl Street store in Boulder, where The Beyond Burger first launched in May of 2016 and sold out in one hour.
"As a category leader in plant-based meat alternatives, Beyond Meat has revolutionized how consumers get their protein," said Red Elk Banks, vice president of Whole Foods Market's Rocky Mountain region. "We're thrilled to introduce the Beyond Sausage to our Boulder shoppers, and proud to partner with Beyond Meat on the introduction on another innovative and delicious plant-based protein."
In early 2018, #BeyondSausage will be popping up at more places so be sure to sign up for our newsletter here, or follow us on social for the latest updates!
Check out more info on Beyond Sausage here.
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