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Go Beyond Breakfast with New Beyond Breakfast Sausage
March 11, 2020
Update (3/25): Due to changes related to COVID-19, most retailers are focused on keeping existing items in-stock and on-shelf, including the Beyond Burger, Beyond Sausage, Beyond Beef and Beyond Crumbles. Things are changing day-by-day for retailers. We hope to have more updates soon but likely Beyond Breakfast Sausage won't arrive in most stores for another month or more.
We fully support our retailers in these challenging times and are expediting shipments of our existing products to help with their efforts.
Mornings just got brighter! Our latest product innovation, Beyond Breakfast Sausage™, is making its way to grocery stores nationwide by the end of March to early April. Available in two irresistible flavors, classic and spicy, now you will be able to Go Beyond breakfast in the comfort of your own home.
Beyond Breakfast Sausage is made from simple, plant-based ingredients, like peas, brown rice, and beets, without GMOs, soy, gluten or artificially produced ingredients. Compared to the leading brand of pork sausage patties, Beyond Breakfast Sausage offers:
- More protein and iron, with 11 grams of protein per serving
- 50% less total fat
- 35% less saturated fat & sodium
- 33% fewer calories
- No cholesterol, nitrates, nitrites, antibiotics or hormones
Whether you are rushing out the door or relaxing with breakfast in bed, Beyond Breakfast Sausage is a perfect way to power your morning. It cooks from frozen to finished in less than five minutes! Talk about quick and convenient. With spices like sage and black pepper, Beyond Breakfast Sausage tastes like pork breakfast sausage patties, unlocking even more breakfast choices to power your day.
“Our Beyond Breakfast Sausage platform delivers on our promise of enabling consumers to Eat What You Love™ while advancing health, environmental and animal welfare benefits. It has seen early success at some of the most popular and iconic quick service restaurants and we are excited to introduce the first extension of the platform in retail. It's been a staple in my own household and I'm glad that families can now enjoy this delicious breakfast option at home.” - Ethan Brown, Beyond Meat Founder and CEO.
To celebrate this culinary moment we partnered with the ultimate lifestyle expert, Martha Stewart, to create two delicious recipes with Beyond Breakfast Sausage:
- Classic Beyond Breakfast Sausage frittata with spinach and sweet onions
- Spicy Beyond Breakfast Sausage & grits with roasted tomatoes
“Beyond Meat offers a better-for-you plant-based option to animal protein for people who are looking to change or expand their diets. I think it is important to start the conversation around such plant-based diets. Reducing our meat consumption as we move toward the future, is yet another important step in curing the environmental problems facing the world we live in.” - Martha Stewart
— Martha Stewart Living (@marthaliving) March 11, 2020
Beyond Breakfast Sausage will arrive coast-to-coast on store shelves by the end of March to early April, and will be available at select retailers including: ACME, Albertsons, Key Foods, Kings, Pavilions, Raley’s, ShopRite, Vons, Wegmans and Whole Foods Market. You can find Beyond Breakfast Sausage in the premium breakfast meat section of the frozen aisle.
Share how you #GoBeyondBreakfast with new Beyond Breakfast Sausage when you find it in a store near you!